Performance Marketing Manager

Chicago Zoological Society | Brookfield Zoo, Brookfield, Illinois, United States of America

Job Description

Posted Monday, July 7, 2025 at 5 : 00 AM

Join the PRIDE

and Brookfield Z oo Chicago’s mission to ignite emotional connections with wildlife that spark conservation action while leading vital programs to protect endangered species. Our beautiful 235-acre campus offers a living classroom that is home to over 3,500 animals representing 500 species. Brookfield Zoo Chicago is embarking on a groundbreaking, ambitious Next Century Plan to achieve our vision. It is the beginning of an exciting transformative journey!

The Performance Marketing Manager role contributes to the success of Brookfield Zoo Chicago (“BZC”) by driving revenue growth through data-driven performance marketing strategies that align with BZC’s mission of inspiring conservation leadership by connecting people with wildlife and nature. The role manages the planning, execution, and optimization or digital marketing campaigns, including SEO, SEM, paid media, and analytics. Additionally, the role involves managing and entering CRM database records, pulling and analyzing marketing metrics, and supporting the fulfillment, scaling, and digitization of marketing programs. The role also supports the implementation of the Zoo’s new website and CRM systems to enhance overall marketing performance.

Primary job duties and responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Lead relationship with advertising agency alongside to traffic creative assets, lead status calls, support creative reviews, and oversee the launch, monitoring, and optimization of advertising campaigns for key performance metrics and ROI.
• Work with creative partners to develop advertising campaigns across television, radio, social, programmatic, out of home, etc.
• Collaborate with internal teams and external partners to ensure marketing campaigns align with organizational goals and objectives and conduct A / B tests to deepen learnings.
• Regularly pull and analyze paid and owned performance marketing data from platforms like Google Analytics, Meta, and others to monitor effectiveness, track campaign performance, and provide actionable insights for strategy optimization.
• Build and scale data-driven dashboards to provide comprehensive insights and improve decision-making across the organization.
• Manage and implement SEO and SEM strategies to improve online visibility and drive traffic through regular website updates, audits, and edits.
• Assist with the implementation of the Zoo’s new website and CRM system, ensuring these tools enhance marketing efforts and operational efficiency.
• Identify new opportunities for data-driven revenue growth.
• Develop audience journeys for Brookfield Zoo Chicago and build profiles to understand audiences, boost visitor engagement, and segment audiences for optimal targeting.
• Perform marketing research and develop surveys to understand market insights and emerging marketing trends to stay competitive in the market.
• Maintain and manage marketing records in the CRM database with 100% accuracy. Determine ways to simplify, scale, and automate the process. Use CRM to pull audiences lists for email targeting and audience analysis.
• Update website content based on SEO best practices, including editing copy, updating metadata, and creating new pages. Monitor site performance and recommend improvements.
• Oversee the digitization of the Zoo’s marketing programs, ensuring they scale effectively and reporting metrics are actionable.
• Collaborate with internal teams to identify how marketing can support their goals, address concerns, provide updates, manage expectations, resolve challenges, and fulfill requests in a professional manner. Maintain accurate records of communications and actions in the CRM database.
• Create surveys to gather market insights, analyze responses, and design targeted emails to engage participants, share results, and drive further action.
• Other related duties as assigned.

Position requirements and specifications

Bachelor’s degree in Advertising, Marketing, Business, or a related field or eight years of equivalent experience with a high school diploma or educational equivalent (e.g., GED) required.

Six years of experience in performance marketing, digital advertising, or a related role.

Strong analytical skills with ability to analyze data and share actionable insights.

Experience with managing paid media campaigns and advertising budgets.

Understanding of paid media metrics.

Experience with dashboards and data visualization.

Experience in creative asset management and collaborating with content teams.

Proficiency in SEO, SEM, and paid media campaign management.

Experience with CRM platforms and data entry with high accuracy.

Knowledge of analytics tools like Google Analytics and performance reporting dashboards.

Strong organizational, problem solving, and time-management skills.

Proficiency in Microsoft Word, Excel, and Outlook required.

Excellent oral and written communication skills and strong email and telephone etiquette required.

Strong customer service, teamwork, and interpersonal skills.

Ability to maintain confidentiality of information.

English fluency at a professional working proficiency.

Cultural competency; experience and / or ability to work and interact effectively with a diverse, multicultural audience.

A valid driver’s license required at time of hire. Illinois residents must possess a valid Illinois driver’s license or obtain one within 90 days of hire. Valid out-of-state driver’s license is required for out-of-state residents.

Desirable / preferred qualifications :

Experience with creating SQL queries and working with databases for advanced data analysis.

Ability to code in languages such as Python or R for automation and deeper analytical insights.

Strong skills in advanced analytics, including predictive modeling, data visualization, and machine learning.

Experience with Blackbaud’s Raiser’s Edge database system preferred.

Experience with Microsoft Word mail merge a plus.

Multilingual ability, Spanish fluency a plus.

Additional information

: This position description summarizes the primary duties and functions of this position but should not be considered a complete listing of every duty the incumbent may ever be called upon to perform. Incumbent is required to gain an intimate understanding of the organization, its mission, vision, values, and philosophies and how advancement activities impact the operation and sustainability of BZC. Incumbent is expected to effectively integrate and coordinate work with a variety of other departments. Must be comfortable working in an environment that is mission and values driven. Incumbent must be self-motivated, highly professional, tactful, a problem solver, and represent the organization in a professional manner. Must be passionate about their work and have a commitment to excellence. Because BZC is an organization that runs at a very fast pace with multiple, rapidly changing priorities, the incumbent must be flexible and adaptable and comfortable working in a dynamic organization. Incumbent is expected to be present and visible at events sponsored by BZC for employees, and other audiences, including evenings, weekends, and early mornings, as needed.

If interested in being considered for this opportunity, please visit the BZC Career Portal www.brookfieldzoo.org / careers and use the Advanced Search feature to look for requisition 201 to obtain more details about the position and to apply by submitting your profile.

We are pleased that you are considering joining our dedicated team at Brookfield Zoo Chicago (BZC). Below is a summary of Brookfield Zoo Chicago’s generous employee benefits.

Non-Union Full-Time Employees

Eligibility :

Eligible employee is defined as a regular, full-time employee who is regularly scheduled to work a minimum of 35 hours or more per week. Coverage begins on the date of hire. Have a family? You can also cover your spouse, civil union partner, and / or eligible children who are under age 26.

Time away from work :

Paid Time Off (PTO) is accrued based on Years of Service and pay grade on a per-pay-period basis starting on the date of hire. Unused PTO time carries forward from one calendar year to the next to a specified maximum. Below are the equivalent amounts employees, who work 8 hours per day or 10 hours per day, earn in a 12-month period. An employee’s pay grade is included in the job description.

Years of Service

New hire- 5 years

5+ years

10+ years

15+ years

20+ years

Positions in Grades 01H-06

Positions in Grades

07H-14-14MT-15MT

Positions in Grades

16H-17MT

Positions in Grades

07H1-081 (10hr / day)

Holidays :

Non-union employees are eligible for 8 paid holidays per year.

1.

New Year’s Day

2.

Memorial Day

3.

4.

Independence Day

5.

Labor Day

6.

Thanksgiving Day

7.

Day after Thanksgiving Day

8.

Christmas Day

Medical Insurance :

Employees may choose from one of two medical plans : Blue Cross-Blue Shield HMO or PPO Plan. A waiver credit is available to employees who waive enrollment in medical insurance. Coverage begins on the employee’s hire date.

HMO Employee Cost

PPO Employee Cost

Waiver Credit

Medical Insurance

Single, Single +1, Family

$71.19 - $279.22

$46.26 - $181.49

Not Applicable

Medical Waiver

Not Applicable

Not Applicable

Not Applicable

HMO

PPO

Annual Deductible

$0

For In-Network : $250 Individual / $500 Family

For Out-of-Network : $500 Individual / $1,000 Family

Out-of-pocket maximum

$1,500 Individual / $3,000 Family

For In-Network : $1,000 Individual / $2,000 Family

For Out-of-Network : $2,000 Individual / $4,000 Family

Doctor Visits

PCP Visit

Specialist Visit

screening / Immunization

$20 / visit

$60 / visit

No Charge

$20 / visit; deductible does not apply

$40 / visit; deductible does not apply

No Charge; deductible does not apply

Facility Fee

$250 / day

No Charge

20% co-insurance

20% co-insurance

Prescription Drugs

Generics

Preferred Brand Drugs

Non-Preferred Brand Drugs

Specialty Drugs

$30 / prescription (retail)

$60 / prescription (mail order)

$45 / prescription (retail)

$90 / prescription (mail order)

$60 / prescription (retail)

$120 / prescription (mail order)

$60 / prescription (retail)

Deductible does not apply

$5 / prescription (retail), $10 / prescription (mail order)

$15 / prescription (retail), $30 / prescription (mail order)

$30 / prescription (retail), $60 / prescription (mail order)

$5 / $15 / $30 / prescription (retail)

Dental Insurance & Vision Care Coverage :

A dental plan and an employee-paid vision care plan are available. A waiver credit is offered to employees who waive enrollment in the dental plan. Coverage begins on the employee’s hire date.

Mental Health :

Support, counseling, and resources for life issues at no cost to the employee. Eligible employees and their immediate family have access to Perspectives, a dynamic Employee Assistance Plan (EAP) which provides 24 / 7, confidential care and resources to address work and life stressors.

Retirement Savings :

A 401(k) savings plan is available for all employees. Choose either pre-tax and / or Roth after-tax contributions. First of the quarter following one year of service, eligible employees receive matching contributions of 50% of the first 6% you contribute.

Employer-paid Income Protection :

Short-Term and Long-Term disability benefits are available which provide up to 60% of the employee’s base

weekly wages

for the first 90 days, then up to 60% of the employee’s

monthly wages

if the employee is unable to return to work. Basic Term Life & Basic Accidental Death & Dismemberment Insurance policies each in the coverage amount of 1X the employee’s annual salary, plus an additional $10,000 in coverage. Eligible employees are automatically enrolled in these benefits upon hire.

Pre-tax Flexible Spending Accounts (FSAs) :

Brookfield Zoo Chicago believes in helping eligible employees take advantage of pre-tax savings for eligible healthcare and / or dependent care expenses. Eligible employees may set aside pre-tax dollars from their paychecks to save for pre-tax reimbursement of qualified healthcare and / or dependent care expenses.

Voluntary Benefits :

Other Benefits & Perks for All Employees (unless otherwise noted)

Advanced Inquiry Degree Program

Brookfield Zoo Chicago has partnered with Project Dragonfly at Miami University of Ohio to bring an exciting Master’s degree program to the Chicagoland area. The Advanced Inquiry Program (AIP) is an inquiry-driven learning experience, allowing participants to take classes from Miami University faculty. Enrollment is open to applicants with a bachelor's degree, regardless of academic major or profession. This program is designed for teachers and other education professionals.

BZC University

The Zoo offers a variety of training, both on-site and via virtual classes and e-learning through Brookfield Zoo Chicago University at no cost to employees, including professional development, skill-building courses, conservation topics, zoo and animal-related topics, safety, leadership development, wellness, and much more. Instructors include guest speakers, staff presenters, and outside trainers.

Access Credit Union

Employees are eligible immediately upon employment to participate in the credit union. The minimum balance is $5. Savings are insured up to $100,000, and savings accounts, new and used car loans, personal loans, student loans, and much more are available.

Special offers on Chicago Blackhawks games. Tickets start at $30.

Corporate discount members receive $0 enrollment and 25% off individual dues. Monthly pricing is subject to the number of people on the membership.

Discounted Day Care

Discounted day care is available through a partnership with KinderCare Education to provide discounted childcare benefits for employees. Covered brands include KinderCare Learning Centers, Children’s Creative Learning Center, Inc. (CCLC), and Champions before and after-school care programs. Employees with children enrolled at a participating center save 10% on childcare tuition for children ages 6 weeks to 12 years available at over 100 locations throughout the greater Chicago metropolitan area.

Employee Discounts

Employees may benefit from “Working Advantage,” an employee discount program, which offers a wide variety of discounts to staff.

Discounts are available to staff members through Enterprise-Rent-A-Care for their personal use.

Each year the Zoo offers free, on-site flu vaccinations to all full-time and regular part-time employees.

Free Admission and Parking

Free admission and parking privileges are provided to Non-Union Full-Time Employees and Union Full-Time Employees only and their immediate family members of BZC employees who have completed the required paperwork.

Free Admission to Other Cultural Institutions

The Zoo has reciprocal agreements with other major Chicagoland cultural institutions which allow employees and certain guests to receive free admission and / or parking pursuant to BZC’s policy.

Free Notary Public Service

Several staff are commissioned Notary Publics and provide free notary services to BZC staff.

Consistent with our conservation ethic, we have a “Freebie” table where staff can place unused / unwanted items that still have value for other staff members to claim. This has been a great way to recycle / upcycle by making unused items available to others.

Little Free Library : Take a Book. Share a Book.

The Zoo has a “Little Free Library” book exchange. If an employee sees a book they would like to read, they can take it, or they may donate a book they have finished. When they are done, they can return it to the Little Free Library or leave it at another Little Free Library location for others to enjoy.

Zoo Day Camp Discount

Zoo staff who register their child(ren) for Summer Camp at Brookfield Zoo Chicago receive a discounted price for a week of camp for each child registered. The discount is limited to immediate family members only (grandchildren included). Lunch and T-shirts are not discounted.

Zoo Discounts

Employee discounts are available on BZC gift shop and restaurant purchases, including 25 cent drinks when the Zoo-issued drink cup is used.

Brookfield Zoo Chicago is open 363 days each year. Work schedules vary with each position. This position may require the ability to work a non-traditional schedule on-site that may include holidays, weekends, mornings and / or evenings.

The mission of Brookfield Zoo Chicago is to inspire conservation leadership by connecting people to wildlife and nature. Accredited by the Association of Zoos & Aquariums, American Humane, and the Alliance of Marine Mammal Parks and Aquariums. Brookfield Zoo Chicago is an Equal Opportunity Employer.

Chicago Zoological Society | Brookfield Zoo, Brookfield, Illinois, United States of America

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