VP of Customer Growth Marketing

A company is looking for a VP, Customer Growth & Lifecycle Marketing.

Key Responsibilities

Lead customer growth strategy, integrating acquisition, retention, and CRM

Oversee paid performance channels to optimize customer acquisition costs and revenue

Develop and execute a lifecycle marketing framework to enhance customer engagement and loyalty

Required Qualifications

12+ years of experience in growth, performance, and lifecycle marketing, with 5+ years in senior leadership

Proven success in new customer acquisition and scaling profitable growth

Deep experience with CRM, retention, and loyalty programs

Strong analytical skills with expertise in marketing measurement frameworks

Fluency with modern marketing platforms that utilize AI and automation