Product Manager - Digital Marketing

Product Manager - Digital Marketing

LRS Consulting Services is seeking a Product Manager for Digital Marketing for a contract to hire opportunity with our client in Fort Worth, TX. What will you be doing? The Product Manager for Digital Marketing will drive the company's strategic initiatives by aligning digital marketing product offerings with measurable client and business outcomes. By defining an actionable product strategy and building relationships with marketing leaders, the Product Manager will integrate digital solutions and marketing strategies to deliver value. The Product Manager will craft and present business cases for marketing product epics, document requirements for product features, and communicate ideas through presentations and appropriate artifacts. Collaborating with functional leaders and subject matter experts, they will ensure timely, business-ready product releases. Utilizing customer understanding and proven technologies, the Product Manager will identify and implement innovative solutions that meet client needs. To measure success, the Product Manager will define and continuously monitor product and client experience metrics to ensure value capture. Supporting sales and marketing, they will ensure clear messaging and effective business-building tactics, reinforcing the company's position as the leader in financial services for our clients and driving company growth.

Digital Marketing Solution Experience

• Experience with channel solutions (Email, SMS, Web, etc.) and related platforms such as Marketo or HubSpot, with a preference for Salesforce Marketing Cloud.
• Campaign and journey solutions
• CMS solutions such as Kontent.AI
• Marketing Insights and Analytics

Product Vision and Strategy

Proposition Development and Delivery

Product Management and Measurement

Qualifications

Certifications

Required Knowledge, Skills and Abilities

The base range for this contract position is $40.00 - $70.00 per hour, depending on experience; pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. LRS is an equal opportunity employer. Applicants for employment will receive consideration without unlawful discrimination based on race, color, religion, creed, national origin, sex, age, disability, marital status, gender identity, domestic partner status, sexual orientation, genetic information, citizenship, status or protected veteran status.