Job Description
Job Description
Experimentation & Analytics Strategist HYBRID ROLE in one of the following preferred locations : Atlanta, Cleveland, Dallas, NYC
Our client has been an Adobe specialized partner focusing on data & insights and journey management within the Experience Cloud for over 10 years! They have a long history of pioneering with Adobe as their first Adobe Analytics Specialized partner in North America. They have also developed Satellite, a next-generation tag management technology, which Adobe acquired and renamed Dynamic Tag Manager (Adobe DTM). They focus on the Data & Insight and Customer Journey solutions within the Adobe Experience Cloud to help businesses turn their raw data into the right decisions.
The Analytics & Experimentation Strategist is a data-driven strategist who transforms digital experiences through experimentation and analytics. In this role, you'll lead end-to-end analytical projects, partnering with clients to design and execute A / B tests, uncover actionable insights from multiple data sources, and drive measurable improvements in conversion and user experience. You'll blend technical expertise in web analytics and statistical rigor with strategic thinking, translating complex findings into clear recommendations that shape product and business decisions.
EXPECTED EXPERIENCE :
- 5-6 years proficiency in advanced digital analytics.
- Ability to synthesize multiple datasets (quantitative and qualitative) into cohesive, actionable insights that inform business and product decisions.
- Ability to translate complex analytical findings into clear, strategic recommendations for clients and stakeholders.
- Knowledge of web analytics (Adobe Analytics preferred and / or Google Analytics), including segments, metrics, and dashboards.
- Understanding of statistics and randomization for experiments.
- Experience with user research tools, including heat maps, session recordings, and usability testing.
- Demonstrated expertise in A / B testing and conversion rate optimization (Adobe Target preferred).
- Ability to create and analyze web surveys to gather user feedback.
EXPECTED CONTRIBUTION :
Lead analytical workstreams from scoping through delivery, ensuring data-driven insights align with client business objectives and timelines.Partner with client teams to develop strategies rooted in data science, analytics, and experimentation best practices.Design, execute, and analyze experiments (A / B tests, RCTs, etc.) to measure impact and optimize digital experiences.Own statistical design of experiments (sample sizing, MDE calculations, power analysis, etc.)Build segments, calculated metrics, and dashboards to track performance.Conduct usability testing, heat mapping, and session recording analysis.Collect user feedback through web surveys and translate insights into recommendations.Collaborate with product, marketing, and UX teams to improve digital experiences.Create slide decks and present analysis findings to clients or stakeholders.EXPECTED ACHIEVMENTS :
Deliver measurable business impact through analytical insights and experimentation strategiesImprove the user experience and engagement across web and digital platforms.Provide insights that guide product, marketing, and UX decisions.Optimize digital experiments to enhance conversion and overall site performance.