Marketing Manager

Job Description

Centurion is looking for a Marketing Manager - Journals, Portfolios, Related Products for our client in Washington, DC. This position is Hybrid, with being onsite couple times per week. This is a one-year position, open to extensions.

Position Summary

The Marketing Manager - Journals, Portfolios & Related Products is responsible for developing journal and subject-level portfolio marketing strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The individual will develop and inform the product marketing strategy for journals, products and services in their portfolio in conjunction with colleagues within the Global Editorial Strategy (GES) and Global Editorial Operations (GEO) teams, and alongside external Editors-in-Chief.

The Marketing Manager will develop and maintain an in-depth understanding of audience needs, use cases and competitors to build effective positioning that aligns to customer needs. A trusted business partner, they will work cross-functionally to craft and communicate product value propositions and partner with the broader marketing organization to increase awareness and drive demand.

They will collaborate closely with the Demand Marketing team to share journal / portfolio strategies, go-to-market plans and initiatives, customer and market insights and will provide and craft messaging to feed into integrated campaigns aimed at target markets and personas.

They will also play a pivotal role in nurturing and developing relationships with journal Editors-in-Chief and society, Divisional, and partner stakeholders. They must be a strong public speaker, who is comfortable presenting to groups of Editors and successfully communicating marketing concepts to a non-marketers.

The individual should be familiar with ACS products and services, our publishing models, and understand the needs of internal editorial colleagues and external Editors-in-Chief. They should have a strong understanding of the academic industry and trends.

This position reports to the Senior Marketing Manager - Journals, Portfolios & Related Products.

Responsibilities

• Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
• Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly.
• Marketing / editorial liaison - nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
• Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year.
• Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs.
• Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings.
• Present marketing updates and results at relevant in-person and hybrid Marketing and / or Editorial meetings throughout the year.
• Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with our customers.
• Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries etc.) that differentiate them in the market (globally and by region).
• Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events.
• Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
• Attend internal and external meetings in-person or hybrid when required.
• Represent the marketing team on cross-departmental projects as needed.
• Other duties as assigned, to meet business needs.
• Travel : Up to 20% as needed, domestic and international.

Qualifications

Key Skills :