Category & Marketing Manager – Viennoiserie

Position Title : C ategory & Marketing Manager – Viennoiserie

Position Overview

Bridor is seeking a strategic and entrepreneurial-minded Category & Marketing Manager to drive the growth of our viennoiserie business in the U.S. market. This hybrid role is centered on category leadership, with a focus on analyzing market trends, identifying white space opportunities, and shaping the product portfolio to meet consumer needs and business goals.

As a key player in Bridor’s commercial strategy, you’ll lead the charge in understanding the competitive landscape, optimizing product assortment, guiding innovation, and tracking category performance to drive sustainable growth. You’ll also support the sales team with high-impact tools and campaigns that bring our product strategy to life in the market.

This is a high-impact, cross-functional role ideal for someone who thrives on insights, strategy, and execution—and who’s eager to make a tangible impact in a fast-paced, collaborative environment.

Key Responsibilities

Category Management – Viennoiserie

• Analyze category performance, including sales, profitability, and market share
• Monitor consumer trends and competitor activity to identify threats and growth opportunities
• Select products to be referenced based on their sales potential and profitability
• Guide portfolio strategy by identifying product gaps and recommending innovation opportunities
• Define product assortment and pricing strategies aligned with Bridor’s market goals
• Collaborate with sales and marketing teams to develop and execute winning category plans
• Support in-store performance through product presentation and merchandising recommendations
• Track KPIs and prepare reports to evaluate the impact of category initiatives and present key insights to leadership

Marketing Execution

Collaboration & Culture Fit

Travel Expectations

Key Skills

Qualifications