Senior Paid Amplification Specialist

Senior Paid Amplification Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise.

Expedia Group's Global Social Media team is responsible for shaping the voice of our flagship brands across platformsdelivering innovative, data-driven strategies that inspire travelers and drive meaningful engagement. We work closely with Brand, Marketing, and Communications teams to connect with audiences worldwide.

As part of this mission, we're seeking a meticulous, data-driven digital marketer to join our paid amplification team as a Senior Paid Amplification Specialist. In this role, you'll manage and optimize paid social campaigns across multiple channels, collaborate with in-house teams, and blend creativity, analytics, and strategic thinking to fuel global growth and engagement.

In this role, you will :

• Spearhead creation and optimization of paid amplification campaigns across Instagram, TikTok, LinkedIn, Facebook, and Pinterest
• Collaborate on global dark post amplification, influencer campaigns, and B2B / B2C paid media strategies tailored to specific audiences and markets
• Deliver data-driven performance analysis and ad optimization insights to internal stakeholders
• Develop, document, and execute testing strategies to uncover channel-specific insights and drive continual improvements
• Provide monthly reporting and analysis in partnership with social and influencer analytics teams
• Leverage AI-driven tools to enhance efficiency, experimentation, and testing
• Support implementation of broader platform opportunities to accelerate company growth initiatives

Experience and Qualifications :

The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical / dental / vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.