Digital Marketing Lead

Job Description

Job Description

Description :

Join our team as a Digital Marketing Lead!

About the role : Maine Savings is searching for a full-time, Digital Marketing Lead to assist in advancing the Maine Savings mission by leading the development, execution and optimization of digital strategies that drive membership growth and deepen member relationships.

What You'll Do :

• Lead the development, execution, optimization and reporting of digital marketing initiatives including digital advertising, email marketing, paid search, digital banking campaigns and website content. Ensures all creative assets and messaging maintain brand consistency, align with compliance standards and reflect our "Beyond Banking" promise.
• Oversee the strategy, content, and performance of the Maine Savings website to ensure it is engaging, compliant and member focused. Implement Search Engine Optimization (SEO) best practices to improve search visibility, increase traffic and enhance the website's role as a primary member acquisition and engagement tool. Collaborate with internal teams and vendors to keep content fresh, accurate and aligned with organizational goals.
• Support strategic marketing planning by analyzing digital trends, member behavior, and competitor activity. Use insights to inform campaign direction, improve performance and drive innovative channels.
• Collaborate with internal teams across departments to develop and implement integrated campaigns that promote Credit Union products, service and member benefits.
• Monitor digital feedback channels (Google, My Business, website, email, etc.) and work cross functionally to ensure timely, thoughtful responses that reflect our values of excellence, trust and community.
• Performs additional duties as assigned.

Requirements :

Experience : At least three years of experience in digital marketing or a related role preferred.

Education : A bachelor's degree in marketing, communications, business or a related field or an equivalent combination of education, certifications and relevant work experience.

Interpersonal Skills : Work involves contact with persons beyond immediate associates regarding routine matters for the purpose of giving or obtaining information which may require some discussion.

Outside contacts take the form of service to the public (members or vendors), requiring ordinary courtesy in providing assistance and information. Team player who collaborates well cross-functionally with key internal partners; a collaborative spirit and clear

communication skills.

Other Skills : Excellent communication, writing and listening skills; ability to handle multiple priorities with strong attention to detail; excellent collaboration skills; project management skills; strong attention to details; a collaborative spirit and clear communication skills; proficiency with tools to include Google Analytics, Google Adds and social media ad platforms; hands-on experience with website content management systems (e.g. WordPress), Search Engine Optimization (SEO) best practices; a member first perspective that balances member-first perspective with empathy and purpose.

Work Environment : Professional office environment with hybrid flexibility. The position will require up to four mandatory in-office days per month with remaining workdays eligible for remote flexibility. Occasional evenings or weekends may be required to support events or meet campaign deadlines; occasional over-night travel may be required.

Maine Savings is a growing modern financial institution offering members a full range of financial services. With over 38,000 members and nearly $800,000,000 in assets, Maine Savings is among Maine’s largest credit unions. With 12 branches, nearly 175 employees, and state-of-the-art technology, Maine Savings is committed to providing its members in-person service and modern conveniences. Founded in 1961 by employees of the Bangor and Aroostook Railroad Company, Maine Savings continues to serve its membership as a federally insured not-for-profit credit union.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other characteristic protected by law.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.