Senior Director, Retail Marketing

Senior Director, Retail Marketing

The Senior Director, Retail Marketing, will lead marketing strategy and execution for Marriott Bonvoy Boutiques, Marriott's retail business with products marketed under Marriott's hotel brands and the Marriott Bonvoy brand, notably products like the Westin Heavenly Bed, Ritz-Carlton hotel sheets, and EDITION fragrance.

This person will be responsible for overseeing marketing for multi-channel online retail, working closely with other leaders aligned to this department; other Analytics, Brand, Marketing, and PR teams within Marriott; and external business partners and agencies. This person will manage marketing-focused professionals within the retail team, coordinate with resources on other teams, and oversee agency relationships to ensure execution is on strategy, on time, and on budget, while delivering against marketing, revenue, and growth goals.

As marketing leader, this person should understand how to optimize full funnel performance, working with paid and owned channels to drive revenue. The role will share in the responsibility for KPIs and P&L metrics related to both brand and revenue growth, leveraging internal teams and external agencies to optimize performance. As a brand marketing leader, this person must acutely understand our different customers and customer journeys and optimize a personalized shopping experience that resonates. This person will work closely with Marriott Bonvoy brand and hotel brand leadership to ensure that retail effectively ladders up to company goals.

The ideal candidate has deep experience leading a high-performing, performance marketing team, is comfortable leading analyses and developing bottoms-up marketing plans, enjoys shaping new business opportunities, and brings a well-rounded perspective to strategic discussions derived from experience with owned channels and third-party channel growth tactics. This entrepreneurial role is an opportunity for an ambitious marketing leader to play a significant part in scaling a retail business within the world's leading hospitality company.

Key focus areas will include the following :

• Research & Analysis : analyzing performance and delivering data-driven insights;
• Marketing Strategy : delivering marketing and promotion strategy including multi-channel activation, messaging, and budget;
• Marketing Execution : maintain marketing calendar and budget, supervise content creation;
• Agency Management : manage one or more agencies overseeing the website, branded content, and media pull-through;
• Forecasting and reporting results : providing product level forecasts and results reporting on an ongoing basis;
• Manage website user experience to ensure that it lines up to marketing goals.

Candidate Profile

Education and Experience Required :

Education and Experience Preferred :

Core Work Activities

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.