Director of Brand Marketing & Insights

Director Of Brand Marketing & Insights

Xometry (NASDAQ : XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Xometry is seeking Head of Brand Strategy, Insights & Marketing, the senior strategic leader of the Xometry brand portfolio, responsible for shaping brand architecture, positioning, and storytelling that drive clarity, affinity, and measurable business impact. This leader combines creative sensibility, strategic vision, and an insights-driven mindset to build differentiated brand platforms and campaigns that scale globally while resonating locally.

Responsibilities :

• Define and evolve brand architecture and positioning to strengthen Xometry's brand portfolio globally and within the U.S. market.
• Lead the development of brand-level campaigns that build affinity and scale brand impact, while ensuring commercial, communications, and product marketing campaigns align to and reinforce brand strategy.
• Translate brand strategy into clear, compelling creative briefs that both guide this role's own initiatives and enable other teams to deliver brand-consistent campaigns.
• Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions, channels, and touchpoints.
• Commission and synthesize qualitative and quantitative research to uncover insights, inform brand strategy, and measure brand health.
• Build and maintain measurement frameworks and dashboards to track brand performance, campaign effectiveness, and audience sentiment; use insights to refine strategies and demonstrate ROI.
• Partner cross-functionally (Product, Communications, Growth, Regional Marketing) to ensure brand relevance and resonance across buyer segments and markets.
• Act as a trusted advisor and visible brand ambassador, influencing senior executives and external stakeholders.
• Identify opportunities for brand-led innovation in messaging, naming, campaigns, and experiences.

Qualifications :