Senior Manager, HCP Digital Marketing – Consumer Medical Device Firm (Greater Boston, MA – Onsite)

Senior Manager, HCP Digital Marketing – Consumer Medical Device Firm (Greater Boston, MA – Onsite)

A fast-growing consumer medical device firm is seeking the Senior Manager, HCP Digital Marketing to lead the strategy, design, and execution of impactful digital media initiatives that drive engagement and education with healthcare professionals (HCPs). This is a high-visibility role with the opportunity to transform how the organization reaches and influences HCP audiences across digital channels.

The ideal candidate is a strategic thinker and hands-on executor, skilled in translating insights into cross-channel digital media plans that drive measurable business impact.

Key Responsibilities

Lead & Transform HCP Digital Media Strategy

Develop and activate multi-channel digital media campaigns (email, paid media, social, web, etc.) in partnership with downstream marketing teams to engage HCPs.

Manage and guide media strategy agencies on digital investments and best practices.

Build digital marketing expertise across the team to develop multi-touch, measurable campaigns.

Partner with product marketing, global marketing excellence, and other stakeholders to deliver best-in-class HCP digital engagement strategies .

Oversee and optimize all HCP-owned channels, including websites, email lists, and digital campaign drivers.

Champion a customer-centric approach by leveraging behavioral insights for precise targeting and messaging.

Experiment, analyze, and iterate to maximize digital campaign performance.

Stay current with emerging healthcare marketing trends and digital innovations.

Measure Performance & Drive Business Impact

Establish and manage KPIs to measure and optimize digital HCP engagement.

Implement A / B testing, segmentation, and personalization strategies to drive conversions.

Deliver regular performance reports and insights to leadership, showcasing ROI and opportunities for further growth.

Job Qualifications

Proven track record leading HCP digital media campaigns in medical device, pharmaceutical, or agency environments.

Technical expertise to collaborate with IT, CRM, and web management teams (Salesforce, marketing cloud, etc.).

Strong analytical skills to translate data into actionable marketing insights.

Experience across omni-digital channels (email, paid, web, social).

Ability to balance strategic planning with tactical execution in a fast-paced, growth-driven environment.

Strong presentation and influencing skills with senior leadership.

Experience working with creative agencies and publishers to produce engaging content.

Requirements

Bachelor’s degree.

8+ years of marketing experience.

5+ years of leading HCP digital marketing initiatives .

Experience with demand generation automation tools, CRM systems, and campaign analytics.

Must have experience in consumer medical device, pharmaceutical, or related healthcare industries.

Ability to travel up to 25%.

Must work onsite (West of Boston). Remote not available.

Preferred

Experience managing blogs, KOL promotion, newsletters, and narrative-based HCP activations.

Background in fast-paced, high-growth consumer medical device or pharma firms.

Why Join?

This is an opportunity to be part of one of the fastest-growing consumer medical device firms , leveraging cutting-edge digital marketing to transform HCP engagement strategies.

#BostonJobs #DigitalMarketing #HCPEngagement #MedicalDeviceMarketing #HealthcareMarketing #ConsumerMedicalDevice #MarketingLeadership #BostonCareers #LifeSciencesMarketing

#J-18808-Ljbffr