Senior Product Manager, IBD HCP Marketing Gastroenterology

Senior Product Manager, Ibd Hcp Marketing

About the role :

As the Senior Product Manager, IBD HCP Marketing, you will be responsible for personal and non-personal promotion assets across the HCP ecosystem, including the design, execution, measurement and optimization of high-value touchpoints which will deliver upon brand strategic imperatives for the IBD Franchise. Reporting to the GIBU Brand Strategy & HCP Marketing lead, your role will be critical to developing strategic messaging and executing throughout personal and nonpersonal channels (including digital media, website, CRM, Rep Triggered emails, conference messaging). You will work synergistically with brand partners to build and deliver the customer experience.

You will report to the GIBU Brand Strategy & HCP Marketing Lead.

How you will contribute :

• Oversees, builds and integrates Personal Promotion Field Resources, and Non-Personal Promotion assets across the HCP ecosystem for Crohn's and UC within HCP Marketing.
• Identifies and recommends relevant programs and tactics as a part of the Integrated Omni-Channel HCP Plan to pull through Brand Strategies and create meaningful and differentiated customer experiences for HCPs.
• Develops creative briefs and oversees execution of messaging & strategy.
• Leverages brand insight to inform segmentation, channel mix preferences, and targeting of HCPs.
• Partners with Analytics to distill insight, validate business opportunities, and monitor ROI of individual tactics; makes recommendations to optimize marketing mix.
• Develops and navigates promotional assets through the medical, legal and regulatory review and approval process.
• Manages agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
• Effectively manages agencies work product and budget for assigned programs.
• Leads key workstreams coming out Brand Planning from ideation to execution, including measuring and evaluating performance.

Minimum Qualifications :

Travel Requirements :

Takeda Compensation and Benefits Summary :

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location : Lexington, MA

U.S. Base Salary Range : $137,000.00 - $215,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and / or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and / or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt : Yes