Senior Manager, HCP Marketing

This role is considered Hybrid.

Overview

As the Senior Manager, HCP Marketing, this individual will play a significant role on the US TTR Marketing Team in supporting the success of our brand strategy and execution. This individual will contribute to the development of comprehensive strategies, field tactics, and messaging that align with our TTR franchise strategy and resonate with healthcare professionals (HCPs) nationwide. They will partner with individuals across the marketing team as well as with key cross-functional stakeholders to ensure seamless coordination and alignment between marketing initiatives and field activities.

The position will report to the Director, US HCP Marketing, CM Lead and is located in Cambridge, MA or remote with up to ~40% travel to conferences / KOL engagements / field training meetings / etc.

Key Responsibilities

Contribute to development and evolution of HCP marketing strategy & messaging in alignment with overall brand objectives

Develop and execute field-facing resources in partnership with the CM Indication Lead

Collaborate with Sales leadership and Training team to shape and deliver field training initiatives

Support execution of coordinated field customer engagement strategy across cross-functional field teams

Lead exploration of AI-driven tools and innovation in partnership with cross-functional team to inform marketing strategies and execution

Lead field (BAE) communications

Own management of HCP promotional inventory and performance tracking, including reporting on utilization and key impact metrics

Partner with market research & advanced analytics to generate and apply insights that refine messaging and optimize execution

Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics

Manage day-to-day operations and relationships with agency partners, including oversight of project timelines and associated budgets

Qualifications

BS / BA degree (science or business degree preferred) with a minimum of 5 years in the pharmaceutical, biotech, life sciences consulting, or related industry. Advanced degree preferred.

Proven experience in developing marketing strategies and selling in competitive markets

Launch experience and commercialization of new products preferred

Excellent written and communication skills

Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives

Proven ability in managing external agencies and vendors

Proven project / program management experience

About Alnylam : Alnylam Pharmaceuticals (Nasdaq : ALNY) has led the translation of RNA interference (RNAi) into a whole new class of innovative medicines with the potential to transform the lives of people afflicted with rare and more prevalent diseases. Based on Nobel Prize-winning science, RNAi therapeutics represent a powerful, clinically validated approach to treating diseases at their genetic source by "interfering" with mRNA that cause or contribute to disease. Since our founding in 2002, Alnylam has led the RNAi Revolution and continues to turn scientific possibility into reality.

Our culture : Our people-first culture is guided by our core values : fiercely innovative, open culture, purposeful urgency, passion for excellence, and commitment to people, and these values influence how we work and the business decisions we make. Thanks to feedback from our employees over the years, we've been fortunate to be named a top employer around the world. Alnylam is extremely proud to have been recognized as the #1 Large Employer by Boston Globe Top Places to Work in 2023 for the third consecutive year, one of Science Magazine's Top Biopharma Employers, one of America's Most Responsible Companies for 2024 by Newsweek, a Fast Company Best Workplace for Innovators, and a Great Place to Work in Canada, France, Italy, Spain, Switzerland, and UK - among others.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. We are dedicated to building an environment where employees can feel that they belong, can bring their authentic selves to work, and achieve to their full potential. By empowering employees to embrace their unique differences at work, our business grows stronger with advanced and original thinking, allowing us to bring groundbreaking medicines to patients. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, ethnicity, marital status, protected veteran status, disability, or any other characteristics prohibited by law.

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