Princess Cruises is hiring : Specialist, Media Strategy in Miami

Overview

Data Analyst, Media Strategy role at Princess Cruises. This position is based in the Doral office. The Media Solutions Specialist works independently and cross-functionally to ensure first-party audiences are activated accurately, perform effectively, and are properly integrated across platforms via LiveRamp and other tools. This individual is expected to identify opportunities within Adobe Analytics and Tableau without needing step-by-step direction, helping to surface insights that inform optimization and retargeting strategy. They also support campaign development by creating audience-driven creative briefs and partnering with media and creative teams to ensure campaigns launch with accuracy and impact.

Responsibilities

• Create and manage first-party audience segments in the CDP. Ensure accurate taxonomy, documentation, and flow across platforms.
• Troubleshoot tagging or data integration issues.
• Proactively pull and interpret data from Adobe Analytics, Tableau, and other platforms to deliver media performance insights.
• Identify optimizations and share reporting to support decision-making.
• Use first-party data to expand the reach of retargeting audiences beyond cookie-based limitations.
• Partner with media and creative teams to build audience-led campaigns, track delivery and performance, and proactively monitor (along with the support of media agency) the scale of retargeting, identifying when audience pools shrink, overlap, or under-deliver.
• Write and manage audience-driven creative briefs for select initiatives.
• Ensure delivery of assets, maintain timelines, and follow through with reporting.
• Coordinate with internal and agency teams to request, QA, and troubleshoot campaign tags.
• Support ongoing transition to cookieless measurement where applicable.
• Maintain documentation of audience structures, flows, and campaign learnings. Support enablement and understanding across departments.

Requirements

What You Can Expect

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at : https : / / www.princess.com / aboutus / culture-framework /

Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations.

Americans With Disabilities Act (ADA). Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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