Senior Director, Global Digital Marketing Strategy

Senior Director, Global Digital Marketing Strategy

We are seeking a visionary and results-driven Vice President or Senior Director of Global Digital Marketing Strategy to lead the strategic evolution of our global digital ecosystem. This role is pivotal in shaping how clients, prospects, and partners engage with our brand digitally, delivering seamless, personalized, and scalable experiences that drive business growth and strengthen CBRE's position as a digital-first leader in commercial real estate. The VP / Senior Director will oversee the digital experience across more than 60 websites, ensuring alignment with our brand, business objectives, and user needs. The ideal candidate possesses deep expertise in UX strategy, digital marketing, and B2B client experience, with a proven ability to drive innovation and performance at scale.

What You'll Do :

Strategic Leadership : Define and implement a unified digital experience strategy, aligning with enterprise goals and regional priorities. Drive brand awareness, lead generation, and client engagement through strategic initiatives.

Integrated Digital Strategy : Support business segment-focused integrated digital marketing strategies and experiences. Increase brand awareness, customer advocacy, customer data collection, and pipeline growth across digital channels to support broker and customer journeys.

Digital Ecosystem Oversight : Guide the strategic direction of 60+ global websites, ensuring they function as high-performing, brand-aligned platforms that support business development, client needs, and local market relevance.

Cross-Functional Collaboration : Partner with brand, content, product, technology, and regional marketing teams to ensure cohesive execution of digital initiatives and campaigns.

Innovation & Future Planning : Stay ahead of digital trends, emerging platforms, and marketing technologies. Champion innovation in areas such as personalization, AI-driven marketing, and automation.

Team & Vendor Management : Lead a high-performing team of digital and UX strategists and product managers. Foster a culture of collaboration, agility, and continuous improvement. Manage relationships with external agencies and technology partners.

Platform Strategy & Governance : Collaborate with cross-functional teams to oversee CMS strategy, web architecture, and governance models. Ensure scalability, security, and consistency across digital platforms.

Performance & Optimization : Work closely with the analytics team to define KPIs and measurement frameworks. Leverage data-driven insights to continuously improve user engagement, lead generation, and digital ROI.

What You'll Need :

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor's Degree preferred with 15 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
• Minimum of 15 years of experience in digital strategy, UX, or digital marketing leadership roles, preferably in global B2B organizations.
• Proven experience managing large-scale web ecosystems and digital transformation initiatives.
• Expertise in UX, web strategy, CMS solutions, and emerging digital trends, including AI and automation.
• Comprehensive knowledge of digital marketing tools and multichannel strategies, such as email marketing, lead nurturing, retargeting, account-based marketing, display advertising, paid search, SEO, and SEM, to create and advance pipeline.
• Outstanding leadership, communication, and stakeholder management skills.
• Experience in B2B or commercial real estate sectors is preferred.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values respect, integrity, service and excellence and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

Our Values in Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Applicant AI Use Disclosure

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE : CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world's largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments : Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.

Compensation

CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Vice President or Senior Director, Global Digital Marketing Strategy position is $210,000 annually and the maximum salary for the Vice President or Senior Director, Global Digital Marketing Strategy position is $250,00 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program. This role will provide the following benefits : 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.

Equal Employment Opportunity

CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.