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Marketing Manager
Marketing ManagerProCare Rx • Gainesville, Florida, USA
Marketing Manager

Marketing Manager

ProCare Rx • Gainesville, Florida, USA
30+ days ago
Job type
  • Full-time
Job description

PRINCIPLE RESPONSIBILITIES include but are not limited to :

  • Develop and execute the annual B2B marketing strategy to support revenue growth market penetration and partnership development.
  • Serve as a player / coach by managing a small marketing team while personally leading strategic initiatives and high-impact deliverables.
  • Lead market segmentation and persona development for brokers TPAs benefits consultants employers and health system executives.
  • Design and optimize multi-channel B2B lead generation programs including email marketing paid media webinars LinkedIn campaigns and targeted outreach.
  • Own and optimize the marketing-to-sales funnel ensuring strong conversion rates across MQL SQL and closed-won metrics.
  • Develop and execute account-based marketing (ABM) campaigns to support high-value enterprise accounts and broker networks.
  • Refine and reinforce brand positioning and messaging tailored to each target audienceemphasizing ROI risk mitigation compliance and clinical outcomes.
  • Build thought leadership through whitepapers case studies webinars conference presentations and PR opportunities in healthcare B2B channels.
  • Lead the strategy and execution of digital marketing initiatives including website UX SEO retargeting and paid social.
  • Oversee the corporate website as a key lead-generation asset ensuring that content conversion paths and technical performance are optimized.
  • Develop marketing and sales enablement tools including pitch decks one-pagers playbooks product brochures and case studies.
  • Collaborate closely with Sales and Partnerships teams to ensure materials support complex consultative sales cycles.
  • Lead the planning promotion and execution of industry events broker forums regional trade shows and webinars.
  • Ensure the organizations presence at high-impact industry gatherings drives lead capture brand recognition and executive visibility.
  • Establish and track performance against key marketing KPIs including MQL generation pipeline influenced ROI CAC and campaign performance.
  • Manage marketing tools and platforms such as HubSpot Salesforce Google Analytics and paid media platforms.
  • Other duties relative to the position.

QUALIFICATIONS AND REQUIREMENTS

  • Bachelors degree in business or marketing business administration communications or related field.
  • Experience marketing to brokers TPAs health systems or employer benefits decision-makers.
  • 7 years of professional B2B marketing experience preferably in healthcare benefits consulting digital health or related verticals.
  • 5 years managing of people experience.
  • Strong proficiency with marketing automation CRM systems (HubSpot) and data-driven decision making.
  • Experience developing high-quality sales enablement tools and conducting market-specific messaging work.
  • Experience with account-based marketing and partner / channel marketing strategies.
  • Familiarity with healthcare market dynamics including self-funded employer models value-based care and third-party administration.

    • PHYSICAL DEMANDS

  • Requires sitting standing and occasional medium to heavy lifting.

    • The Perks of Joining Our Team :

    We believe in taking care of our team. Youll enjoy a comprehensive benefits package designed to support your well-being and financial future :

  • Comprehensive Health Benefits : Medical Dental Vision Short-Term / Long-Term Disability Insurance Life insurance.
  • Time to Recharge : Paid vacation and holiday pay.
  • Focus on Your Wellness : We offer a robust Employee Wellness Program.
  • Invest in Your Future : 401(k) with a company match.
  • Support System : Employee Assistance Program provides confidential support and counseling.
  • Get Rewarded for Referring Great People : Employee referral program.

    • ProCare Rx will never ask for a financial commitment from an applicant as part of our recruitment process. All interviews are conducted in-person OR through video conference invitations from official company emails. For inquiries please contact our official recruitment team at

    ProCare Rx is an Equal Opportunity Employer.

    Required Experience :

    Manager

    Key Skills

    Business Development,Customer Service,Apache,Market Research,Customer Relationship

    Employment Type : Full-Time

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

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    Marketing Manager • Gainesville, Florida, USA