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Lead Product Designer
Lead Product DesignerLaunch Potato • West Palm Beach, FL, United States
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Lead Product Designer

Lead Product Designer

Launch Potato • West Palm Beach, FL, United States
3 days ago
Job type
  • Full-time
Job description

Join to apply for the Lead Product Designer role at Launch Potato .

4 days ago Be among the first 25 applicants.

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the worlds leading brands through data?driven content and technology. Headquartered in South Florida with a remote?first team spanning over 15 countries, weve built a high?growth, high?performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, youll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.

COMPENSATION

$150,000 to $180,000 per year. This position is Contract to Hire.

MUST HAVE

  • 8+ years of UX / UI experience in performance marketing, lead generation, or a similar data?driven environment.
  • Expertise in data?informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session.
  • Mastery of Figma or similar wireframing / prototyping tools; fluency with Adobe Creative Suite.
  • Hands?on experience collaborating with developers and executing A / B tests for CRO.
  • Excellent communicator with the ability to present design rationale across technical and non?technical audiences.

EXPERIENCE

8+ years of UX / UI experience within performance marketing, lead generation, or conversion?rate?optimization environments.

YOUR ROLE

Drive measurable revenue and performance gains by creating data?informed, CRO?optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

OUTCOMES

  • Deliver complete, test?ready user experiencesfrom concept and ideation through high?fidelity prototypes and dev hand?offbacked by A / B test results and user insights.
  • Independently lead design projects across all stages : stakeholder alignment, UX strategy, UI development, and post?test iteration.
  • Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
  • Identify and proactively improve under?performing experiences through iterative UX / CRO design, leveraging both qualitative and quantitative inputs.
  • Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
  • Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
  • Propose and implement design process improvements that enhance experimentation velocity and design scalability.
  • COMPETENCIES

  • Performance?Minded : Designs with a CRO?first lens, balancing business goals with user needs to drive measurable outcomes.
  • Analytical : Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
  • Initiative?Driven : Doesnt wait for directionidentifies design gaps and proactively proposes and executes UX solutions.
  • Clear Communicator : Effectively tailors communication to different audienceswhether engineers, PMs, or stakeholdersensuring alignment and clarity.
  • Collaborative : Thrives in cross?functional environments, building productive relationships across design, product, and engineering teams.
  • Mentorship?Oriented : Shares expertise, coaches peers, and helps foster a high?performance UX culture.
  • Strategic Thinker : Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly.
  • Total Compensation

    Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary, profit?sharing bonus, and competitive benefits. Launch Potato is a performance?driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost?of?living adjustments.

    Equal Employment Opportunity

    Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

    We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

    Additional Information

    Referrals increase your chances of interviewing at Launch Potato by 2x.

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    Lead Product Designer • West Palm Beach, FL, United States

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