Restaurant Marketing Specialist(Mandarin required

Job Description

Job Description

Benefits :

401(k)

Bonus based on performance

Employee discounts

Free food & snacks

Help or transport service

Paid time off

Training & development

About Us

We are a leading restaurant group with 20+ locations across US, dedicated to culinary excellence and community connection. Join us to amplify our brands voice in a dynamic, growth-driven environment.

Role Mission

Drive brand influence and market presence through strategic storytelling, digital engagement, and impactful campaignsturning our values into measurable growth.

Key Responsibilities

1. Brand Communications & PR

• Develop integrated brand campaigns (digital / offline) to boost visibility and reputation.
• Lead media relations, PR events, and crisis management.

2. Content & Social Media

• Craft compelling brand narratives (stories, videos, blogs) aligned with our identity.
• Manage all social platforms (Instagram, TikTok, Meta), analyze engagement, and optimize strategies.

3. Campaigns & Events

• Design and execute brand activations (e.g., pop-ups, collaborations) and internal culture initiatives.
• Plan paid advertising across channels (Google Ads, influencers).

4. Delivery Platform Partnerships

• Create promotions for third-party delivery apps (Uber Eats, DoorDash) to drive sales and visibility.

Qualifications

• Experience : 2+ years in brand marketing (food / hospitality preferred).
• Skills :
• Expertise in social media analytics (Hootsuite / Sprout Social).
• Proven success in scaling brand reach and engagement.
• Agile crisis response and creative problem-solving.
• Mindset : Data-driven storyteller passionate about food culture.