Job Strategic Marketing Manager

Meridian Bioscience Job Opportunity

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets, and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy, and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary

Responsible for the new product development process, from concept to full commercial launch. This role will take the lead assessing the market, collaborating with project teams to move products through the pipeline, outlining product requirements, building and executing go-to-market and launch plans, and partnering with commercial marketing and sales training to ensure the sales force is equipped with tools to sell new products. Work cross-functionally with R&D, Operations, QA / RA, Project Management, Product Management, Finance, and Sales to drive Meridian strategy.

Key Duties

• Lead the global pre-launch activities of new products
• Partner with R&D, Operations, Regulatory, Quality, Project Management, Product Management, Finance, and Sales in new product development projects
• Work with global commercial marketing teams to develop sustainable product go-to-market plans that include market assessments, competitive analyses, product overviews, targeting / customer segmentation, messaging, sales tools, collateral, promotions, servicing, and pricing
• Collaborate with product managers, sales trainers, and marketing and sales leaders to develop and execute comprehensive new product launches and sales training on new products
• Complete market assessments, build business cases and product requirements, and make recommendations for new products to enhance the pipeline
• Establish relationships with key opinion leaders to gather technical information and to understand current trends in the medical diagnostic market
• Help identify, assess, and drive potential business opportunities to find growth opportunities in both revenue and profit

Qualifications