Manager, Social Media Marketing (FTC, 1 year)

Manager, Social Media Marketing (FTC, 1 year)

New York, NY

Marketing / Contract / Hybrid

Sofar Sounds is a global community that connects artists and audiences through unique, intimate experiences. We bring people together in unexpected spaces across 78 countries and growing. Since launch, Sofar has worked with over 30,000 artists, hosted over 1 million fans at shows, and continues to connect with millions more online each month. We're passionate about discovery, storytelling, and creating memorable live experiencesand we're building a brand that reflects the creativity of the artists and communities we serve.

The Role

As Manager, Social Media Marketing, you'll shape and scale Sofar's social presence globally while supporting local markets to thrive. This is a hybrid role : you'll be both strategist and creatordeveloping frameworks and campaigns at scale while also shooting and editing TikToks, writing copy for carousels, and spotting trends before they peak. You're a creative tastemaker with a strong point of view, cultural fluency, and a passion for building community online. You'll oversee global channels, partner with local markets, support brand campaigns, and ensure Sofar's social storytelling is as intimate and unforgettable as the shows themselves.

What You'll Do :

• Develop and execute innovative marketing strategies in partnership with local teamsspanning organic and paid social, influencer collaborations, and localized activations.
• Set the creative vision for Sofar's social presence and storytelling across Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms.
• Manage global socials & create posting plans that encourage engagement, boost ticket sales, and tell our story. Build and roll out playbooks, resources, and toolkits that empower global and local teams to create content with impact.
• Conceptualize, shoot, and edit platform-native content with a strong creative POVespecially short-form video for TikTok and Reelsusing tools like Final Cut, Adobe Premiere, or CapCut to edit.
• Repurpose long-form artist content into engaging short-form cutdowns.
• Write compelling copy and craft narratives that spark engagement, drive discovery, and deepen connection with our community.
• Collaborate with internal teams and external partners to create social-first deliverables for branded campaigns.
• Support launches, special initiatives, and new show formats (e.g. singles nights, comedy, dance) with social strategy and execution.
• Lead community management and foster engagement across platforms, amplifying Sofar's artist-first ethos.
• Monitor and analyze social performance using tools like Sprout Social, translating insights into creative and strategic decisions.
• Experiment with new formats, trends, and tactics to grow reach and engagement while staying true to Sofar's brand voice.

Who You Are :

$5,000 - $6,000 a month

If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.