Acquisition Marketing & Strategy Co-Op
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24 / 7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market.
Comcast's Drexel Co-op Program offers an exciting opportunity to gain hands-on experience, build lasting connections, and grow professionally in a dynamic and inclusive environment. This paid, 6-month immersive experience places students at the heart of our business, working alongside talented professionals on meaningful projects that contribute to real outcomes. As a trusted member of the team, you'll gain exposure to the inner workings of a global media and technology company while developing skills that will serve you well in any career path.
Your experience will include :
At Comcast, we're committed to investing in the next generation of innovators and leaders. Our Co-op Program is a transformative experience designed to help you grow, connect, and take the next step in your professional journey.
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.
The Acquisition Marketing & Strategy team builds audience-led acquisition growth strategies and playbooks - inclusive of AI - that can be consistently and rapidly deployed against competitive threats and in support of our most critical growth drivers. This team is people-first, acts as one team with base, multicultural and division partners, challenges the status quo, prioritizes ruthlessly based on impact and invests in each other with real-time feedback.
Role Description
Do you like big challenges and working with highly motivated, cross-functional teams? Are you interested in utilizing AI and data to improve marketing strategies? As an Acquisition Marketing & Strategy Co-op in the Growth, Operations and Strategy organization, you will work on enterprise-wide acquisition go-to-market strategy and targeted acquisition marketing strategies for critical company growth priorities.
What are some interesting problems the student will work on?
In this role, you will utilize analysis and research from internal and external sources to iterate on marketing strategies that help drive growth. You will partner closely with AI product partners to integrate new models into marketing programs to improve personalization and consideration. Plan and deploy acquisition email updates across multiple programs that align with strategic priorities. Ensure GTM and Strategy playbooks are continuously updated on a quarterly cadence with the most recent test plans and creative treatments.
Where can this student make an impact?
You can make an impact by ensuring cross-functional teams are aligned with the GTM and Acquisition Strategies from design to deployment. Identifying opportunities across the targeted 1 : 1 marketing priorities to increase prospect effectiveness and connects.
Job Responsibilities
Responsibilities include but are not limited to :
Preferred Skills
Minimum Qualifications and Eligibility Requirements
Skills :
Salary : Base Pay : $23.00
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Acquisition Marketing • Philadelphia, PA, US