Director of Measurement and Insights Product - CVS Media Exchange (CMX)

Head Of Measurement & Insights Product

At CVS Health, we are building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

CVS Media Exchange (CMX) is transforming how brands connect with consumers across our physical and digital footprint. With rich first-party data and full-funnel advertising solutions, CMX enables brands to reach customers with precisionand measure results with confidence.

We're seeking a Head of Measurement & Insights Product to lead the development and evolution of CMX's omni-channel measurement capabilities. This role is critical to shaping how we quantify media valuedelivering meaningful metrics like ROAS, incrementality, attention, and conversion to help our advertisers understand and grow their impact.

This is a high-impact, product leadership role for someone who thrives at the intersection of data, media, and business outcomes. You'll own the product vision and roadmap for measurement, and lead a cross-functional team to scale our capabilities into a future-ready platform.

As we advance, this role will also drive our evolution toward Insights as a Serviceturning raw measurement into strategic, real-time intelligence that empowers internal and external teams to act faster and smarter.

What You'll Lead

Product Leadership: Vision & Strategy

• Own and evolve the end-to-end vision for CMX's measurement platform and data products.
• Build and drive the roadmap that delivers enterprise-scale measurement and analytics toolsempowering internal teams and enabling external client use.
• Translate complex advertiser needs into actionable product capabilities (e.g., brand lift, MMM/ATC integrations, sales attribution, incrementality).
• Integrate audience, media, and commerce data to develop full-funnel measurement (e.g., ROAS, attention, brand lift, incrementality, MMM, MTA).
• Lead end-to-end product development, from opportunity discovery to requirements definition, technical architecture, development, and launch.

Platform & Data Architecture

• Guide the buildout of a scalable measurement architecture and data foundation across cloud/on-prem environments (GCP preferred). Build a modular insights engine that allows teams across CVS and advertiser clients to self-serve high-quality, decision-ready data.
• Guide the architecture of data pipelines, APIs, visualization layers, and reporting tools that turn data into productized insights.
• Oversee data transformation layers to ensure data quality, governance, enrichment, and readiness for client-facing dashboards and APIs.
• Lead strategy around Data-as-a-Service (DaaS) and insights APIs, powering internal dashboards and client-facing portals.

Team & Leadership

• Lead a cross-functional team of product managers, analysts, data scientists, and engineers to build measurement and analytics solutions.
• Foster a high-performance team culture rooted in experimentation, velocity, and continuous improvement.
• Champion measurement as a revenue drivertranslating insights into business growth.
• Develop and manage OKRs that track product performance, advertiser outcomes, and platform reliability.

Internal & External Partnership

• Collaborate deeply with analytics, ad operations, engineering, media, and platform partners to ensure seamless delivery of measurement and insights products.
• Evaluate build vs. buy opportunities with third-party vendors for advanced attribution, brand lift, and forecasting tools.
• Partner with Product Marketing and Sales to enable data storytelling, commercial packaging, and GTM support.
• Collaborate with internal analytics and media teams to ensure data quality, operational excellence, and usability of insights.

Location

This role is work at home flexible. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are commutable to one of the following Corporate Hubs, you must work in the office 3 or more days a week:

Boston, MA

Wellesley, MA,

Woonsocket, RI,

New York Soho area, NY

Chicago, IL

Blue Bell, PA

Required Qualifications

• 8+ years of product management experience in ad tech, measurement, data platforms, or analytics SaaS.
• 5+ years of proven success in building and scaling productized analytics or insights platforms.
• 5+ years of strong technical fluency: experience with cloud platforms (GCP preferred), SQL, Python, and data visualization tools (e.g., Tableau).
• 3+ years of deep experience in digital advertising measurement: ROAS, attribution models, incrementality, brand lift, MMM/MTAs.
• 5+ years of strong communication and storytelling skills, with executive presence and stakeholder influence.
• 5+ years of expertise in product discovery, roadmap management, and cross-functional execution.
• 3+ years of fluency in cloud data environments (GCP preferred), data modeling & tooling (SQL, Python, Tableau), and visualization tools (Tableau, Looker).
• 3+ years managing product managers, analysts, or data scientists.

Preferred Qualifications

• Experience within a retail media network or digital ad platform.
• Demonstrated success building APIs, dashboards, or self-service tooling for insights delivery.
• Exposure to MMM, MTA, brand lift, or other upper-funnel measurement tools.
• Experience managing teams across product, data science, or engineering disciplines.
• Familiarity with customer data platforms, attention metrics, or predictive analytics.
• Demonstrated ability to influence executive stakeholders and drive prioritization in complex matrixed environments.

Education

• Bachelor's degree in a quantitative /technical field (e.g., engineering, computer science, data science, mathematics) or equivalent (HS Diploma + 4 years of relevant experience) required
• MBA or Masters degree in a quantitative /technical field (e.g., engineering, computer science, data science, mathematics or equivalent) preferred

Why This Role Matters

Measurement is no longer enough. Our advertisersand our merchantsneed insights that fuel action. You'll lead CMX's evolution from metrics to meaning, from data to direction, and from measurement to impact. If you're excited to turn complexity into clarity and data into business growththis is your role.

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company