Talent.com
Associate Manager, SEO & Online Brand Reputation

Associate Manager, SEO & Online Brand Reputation

Cracker Barrel Old Country StoreChattanooga, TN, US
19 hours ago
Job type
  • Full-time
Job description

Associate Manager, SEO & Online Brand Reputation

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we're all in good company.

What You'll Do - You'll Make the Moment

  • SEO Strategy & Execution

Develop and implement organic SEO strategies aligned with business goals

  • Conduct regular audits to identify and resolve technical SEO issues
  • Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
  • Stay current with search engine algorithm updates and industry trends
  • Keyword Management
  • Perform keyword research to identify high-value opportunities

  • Maintain and optimize keyword lists for various content types
  • Collaborate with content creators to ensure keyword integration and relevance
  • Blog Strategy & Content Creation
  • Lead blog strategy to support SEO and brand storytelling

  • Coordinate with writers and designers to produce engaging, optimized blog content
  • Track blog performance and adjust strategy based on analytics
  • Online Reputation Management
  • Monitor and report on online reviews across platforms (Google, etc.)

  • Identify trends and escalate reputation risks to relevant stakeholders
  • Develop strategies to encourage positive reviews and manage negative feedback
  • Google Business Profile (GBP) Management
  • Own GBP strategy across locations, including optimization and post creation

  • Monitor GBP insights and performance metrics
  • Ensure consistency and accuracy of business information across listings
  • Cross-Functional Collaboration
  • Work closely with the site content team to align SEO goals with web content

  • Partner with the organic social team to amplify SEO-driven content
  • Coordinate with paid SEO / SEM teams to ensure holistic search strategy
  • Performance Metrics
  • Organic traffic growth and conversion rates

  • Keyword ranking improvements
  • Blog engagement and conversion rates
  • Review sentiment and volume trends
  • GBP visibility and engagement metrics
  • Cross-team project delivery timelines
  • Bachelor's degree in Marketing, Communications, or related field
  • 35 years of experience in SEO and / or online reputation management
  • Proficiency in SEO tools (e.g., Google Analytics, etc)
  • Strong writing and editing skills
  • Experience with CMS platforms (e.g., Sitecore, WordPress, etc)
  • Excellent communication and project management abilities
  • Familiarity with local SEO and multi-location business listings
  • Focus on You

    We're all about making sure you're taken care of too. Here's what's in it for you :

  • Good Work Deserves Good Pay : Competitive Annual Salary | Annual Bonus Opportunities
  • Support That Goes Beyond the Clock : Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation / Employee Assistance Program
  • Grow and Thrive Your Way : Business Resource Groups | Tuition Reimbursement | Professional Development
  • Culture of Belonging : Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
  • Invest in Your Future : 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
  • More Perks, Just Because : 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
  • A Little About Us

    Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots always serving up more than a meal.

    See for yourself. Apply now.

    Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

    Create a job alert for this search

    Associate Brand Manager • Chattanooga, TN, US

    Related jobs
    • Promoted
    Tax Associate - Onsite

    Tax Associate - Onsite

    IntuitCleveland, TN, United States
    Full-time
    Overview Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Associates in one of our new TurboTax locations across the United...Show moreLast updated: 22 days ago
    • Promoted
    Active Dermatologist

    Active Dermatologist

    United States ArmySylvania, AL, United States
    Full-time
    THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you’ll receive benefits that you won’t be able to get in a civilian career. Challenging Work Feel inspired with great case di...Show moreLast updated: 11 days ago
    • Promoted
    Produce Counselor (De Kalb County)

    Produce Counselor (De Kalb County)

    Mitchell Grocery CorporationDe Kalb County, AL, US
    Part-time
    Mitchell Grocery, a family-owned grocery distribution center located in Albertville, Alabama, has been proudly serving customers across the Southeastern United States for over 75 years.We are seeki...Show moreLast updated: 23 days ago
    • Promoted
    • New!
    Tax Associate - Local

    Tax Associate - Local

    IntuitWHITWELL, TN, US
    Full-time
    Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Associates in one of our new TurboTax locations across the United States on...Show moreLast updated: 7 hours ago
    • Promoted
    Intelligence Officer

    Intelligence Officer

    NavyDayton, TN, United States
    Full-time
    ABOUT Effective, secure communication in the cyber domain is essential to the everyday operations of military intelligence in America’s Navy. Information Professionals who oversee the seamless opera...Show moreLast updated: 14 days ago
    • Promoted
    LEAD SALES ASSOCIATE-PT in SOUTH PITTSBURG, TN S19542

    LEAD SALES ASSOCIATE-PT in SOUTH PITTSBURG, TN S19542

    Dollar GeneralSouth Pittsburg, Tennessee, United States
    Part-time
    At Dollar General, our mission is Serving Others! We value each and every one of our employees.Whether you are looking to launch a new career in one of our many convenient Store locations, Distribu...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Travel Nurse RN - Telemetry - $1,970 per week

    Travel Nurse RN - Telemetry - $1,970 per week

    TrustaffChickamauga, TN, US
    Full-time
    Trustaff is seeking a travel nurse RN Telemetry for a travel nursing job in Chattanooga, Tennessee.Job Description & Requirements Specialty : Telemetry Discipline : RN Start Date : 11 / 03 / 2025 Duration...Show moreLast updated: 18 hours ago
    • Promoted
    Produce Counselor

    Produce Counselor

    Mitchell Grocery CorporationDe Kalb County, AL, United States
    Full-time
    Mitchell Grocery, a family-owned grocery distribution center located in Albertville, Alabama, has been proudly serving customers across the Southeastern United States for over 75 years.We are seeki...Show moreLast updated: 23 days ago
    • Promoted
    • New!
    Tax Associate

    Tax Associate

    IntuitBIRCHWOOD, TN, US
    Full-time
    Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Associates in one of our new TurboTax locations across the United States on...Show moreLast updated: 7 hours ago
    • Promoted
    IT Professional

    IT Professional

    NavyHenagar, AL, United States
    Full-time
    ABOUT Effective, secure communication in the cyber domain is essential to the everyday operations of military intelligence in America’s Navy. Information Professionals who oversee the seamless opera...Show moreLast updated: 14 days ago
    • Promoted
    Registered Nurse

    Registered Nurse

    Encompass HealthHenagar, AL, US
    Full-time +2
    Now Hiring for the following positions : Short-Term Contract, Full-Time, Part-Time and PRN nights.We love working with new grads!. Compensation for Short-Term Contract $55 / hour (for highly qualified ...Show moreLast updated: 2 days ago
    • Promoted
    Active Pathologist

    Active Pathologist

    United States ArmyHenagar, AL, United States
    Full-time
    THE ARMY HEALTH CARE ADVANTAGE As a member of the Army health care team, you’ll receive benefits that you won’t be able to get in a civilian career. Challenging Work Feel inspired with great case di...Show moreLast updated: 11 days ago
    • Promoted
    • New!
    Seasonal Tax Associate - Local

    Seasonal Tax Associate - Local

    IntuitBIRCHWOOD, TN, US
    Full-time
    Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Associates in one of our new TurboTax locations across the United States on...Show moreLast updated: 7 hours ago
    • Promoted
    • New!
    Tax Associate - Onsite - 2+ Yrs Paid Tax Experience Required

    Tax Associate - Onsite - 2+ Yrs Paid Tax Experience Required

    IntuitGUILD, TN, US
    Full-time
    Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Associates in one of our new TurboTax locations across the United States on...Show moreLast updated: 7 hours ago
    • Promoted
    Online Survey Taker. Earn up to $25 per survey. - Remote

    Online Survey Taker. Earn up to $25 per survey. - Remote

    Earn HausLone Oak, Tennessee, US
    Remote
    Full-time +1
    We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...Show moreLast updated: 30+ days ago
    • Promoted
    Travel Nurse RN - Telemetry - $1,805 per week

    Travel Nurse RN - Telemetry - $1,805 per week

    Magnet MedicalChickamauga, TN, US
    Full-time
    Magnet Medical is seeking a travel nurse RN Telemetry for a travel nursing job in Chattanooga, Tennessee.Job Description & Requirements Specialty : Telemetry Discipline : RN Start Date : 11 / 03 / 2025 Du...Show moreLast updated: 1 day ago
    • Promoted
    Military Intelligence

    Military Intelligence

    NavyPowells Crossroads, TN, United States
    Full-time
    ABOUT Effective, secure communication in the cyber domain is essential to the everyday operations of military intelligence in America’s Navy. Information Professionals who oversee the seamless opera...Show moreLast updated: 14 days ago
    • Promoted
    • New!
    Tax Associate - 2+ Yrs Paid Tax Experience Required

    Tax Associate - 2+ Yrs Paid Tax Experience Required

    IntuitROCK SPRING, GA, US
    Full-time
    Intuit is seeking highly motivated individuals to join our dynamic team as dedicated TurboTax Live Seasonal Local Service Associates in one of our new TurboTax locations across the United States on...Show moreLast updated: 7 hours ago