Senior Director, Marketing - Tyvaso IPF

Senior Director, Marketing Tyvaso IPF

We are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs.

United Therapeutics (Nasdaq : UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter's pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF).

The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.

How you'll contribute

This is a once in a career opportunity that combines a dreamy culture with the opportunity to have all eyes on you and launch a product with a huge unmet medical need. We are looking for our human who has experience leading a team with kindness and launch experience in the pharma rare disease space. The Senior Director, Marketing Tyvaso IPF will lead strategic and tactical planning for disease state education and branded communications targeting both patient and healthcare professional audiences. Interested? Apply here we can't wait to chat!

Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions. Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation.

Oversee the development of a compelling HCP-focused product positioning, messaging, and value propositions that differentiate the brand and drive engagement. Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives.

Manage the development of a campaign to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences. Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO / SEM, and other patient-focused channels to maximize reach and engagement.

Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities. Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones.

Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams. Champion integrated execution to ensure launch strategies are delivered with precision and impact.

Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand influence and credibility. Lead advisory boards, speaker bureau programs, and congress planning to drive engagement and position the brand as a thought leader within the therapeutic space.

Foster strategic partnerships and collaborate closely with internal stakeholdersincluding Medical Affairs, Regulatory, Legal, and Strategic Operationsto ensure compliance, accelerate decision-making, and maintain alignment with overarching brand objectives.

Lead partnerships with external vendors including creative agency of record, medical communications and ensure timeline deliverable of marketing tactics.

Assist in conducting market research, analyzing competitive landscape and collecting, managing, and disseminating competitive intelligence within the organization.

Promote a high-performance, results-driven team culture that champions ownership, accountability, and strategic thinking. Inspire initiative and collaboration while securing organizational alignment and support across all levels to accelerate brand success.

Exhibit strategic vision and executional excellence to deliver impactful brand outcomes. Apply critical problem-solving and data-driven insights to overcome challenges and achieve ambitious objectives.

Develop annual brand plans & supporting budgets. Ensure adherence to budget and optimal ROI on spend.

Direct and manage direct reports to include responsibilities for training, goal setting & achievement, performance evaluations / management, coaching, mentoring, career development and provide support for recruitment process (as needed)

30% travel

Perform other duties as assigned

For this role you will need

Minimum Requirements

• Bachelor's degree with 15+ years of pharmaceutical product marketing experience or a masters degree with 13+ years of pharmaceutical product marketing experience
• 6+ years experience of direct people management
• Experience leading the launch of a new product or indication specific to pharma or rare disease

Preferred Qualifications

Eligible employees may participate in the Company's comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.

United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.