Director / Senior Director - Product Strategy

Salesforce Communications Cloud Strategy & Solutions Leader

Salesforce, the AI CRM leader, is seeking an innovative, expert Communications Cloud Strategy & Solutions leader with a track record for driving thought leadership & transformation in the Communications (telecom) sector. This role is responsible for guiding the future of the Salesforce Communications Cloud platform and will be a key Product Strategy & Solutions lead. This pivotal leadership position relies on your deep industry expertise to influence our roadmap, support our growth ambitions, and work directly with customers to ensure their success. You will help customers understand our roadmap and evolve their own deployments to take advantage of new capabilities from Core. You will also play a role in driving pipeline growth for Communications Cloud in collaboration with our Marketing, Sales & Partner teams.

The ideal candidate is a strategic visionary with a strong bias for action, who thrives on navigating ambiguity, working in a fast-paced, startup-like environment, aligning executive collaborators, and thinking globally. You possess a profound understanding of the Communications industryincluding critical trends like network monetization strategies, evolving business models beyond traditional telecom, and in how AI could address accelerating customer experience expectations all in the context of evolving competitive and regulatory pressures.

Key Responsibilities :

Industry Leadership & Customer Engagement (Communications Industry Focus)

Customer & Executive Engagements : Engage customers and their executives through planned strategic meetings, 1 : 1 engagements, and roundtable discussions to build strong, lasting relationships. Build trust by flexing industry expertise and understanding their unique business drivers. Proactively build our networks to help grow Salesforce awareness in the Communications industry and create greater "stickiness" within key accounts. This includes supporting pre-sales engagements and post-sales implementations to ensure our solutions deliver desired business outcomes.

Thought Leadership & Industry Expertise : Develop and deliver impactful thought leadership (e.g., presentations, publications, webinars, industry event keynotes) that positions Salesforce as a leading partner for digital transformation. Leverage deep Communications industry experience to bring a Salesforce-agnostic perspective on key sector challenges and opportunities.

Develop adoption strategies and pathways to help our existing customers fully exploit the power of the Core platform.

Go-to-Market & Commercialization (Communications Industry Focus)

GTM Strategy & Planning : Develop, own, and execute a comprehensive go-to-market strategy and operational plan in collaboration with global & regional Marketing, Sales, Sales Enablement, Alliances, Sales Support, and Product teams.

Product & Feature Evangelism : Act as a primary champion for Communications Cloud. Promote, enable, and evangelize new features and capabilities with Marketing, Sales, Support, Professional Services, Partners, and Customers worldwide.

Sales Enablement Excellence : Develop and curate impactful sales enablement assets including compelling presentations, product demonstrations, solution maps, white papers, data sheets, and ROI tools tailored for the Communications sector. In addition, develop sales plays to drive upsell and attachment within the existing pipeline.

Strategic Deal Support : Provide expert support for strategic sales opportunities, presenting product vision, roadmap, and industry solutions to customer executives.

Partner Ecosystem Development : Collaborate closely with Strategic Integrators (SIs) and Independent Software Vendors (ISVs) to build, market, and sell joint solutions that drive incremental pipeline and ACV for Communications Cloud.

Industry Cloud Strategy & Solution Development (Communications Industry Focus)

Market & Customer Insights : Leverage in-depth market analysis, competitive intelligence, and direct customer research within the Communications sector to define and validate the product roadmap and identify new opportunities.

Salesforce Solution Development : Define, conceptualize, and guide the development of innovative, industry-specific Salesforce solutions and applications tailored to address the critical business challenges and transformation needs of Communications companies. Collaborate closely with product management and engineering teams to bring these solutions to life.

Innovation Leadership : Drive innovation by identifying opportunities to leverage AI (Einstein and Agentforce), Data Cloud, and the broader Salesforce platform to solve pressing industry challenges.

Desired Qualifications & Experience :

Extensive Industry & Functional Experience : 12+ years of progressive experience in product strategy, product management, solutions management / development, industry marketing, or go-to-market leadership. Crucially, a significant portion of this experience (7+ years) must be directly within or serving the Communications industry with a deep understanding of its value chain, business processes, market structures, and regulatory environments.

Enterprise SaaS Expertise : Proven success in defining, developing, and bringing B2B enterprise software / SaaS solutions (e.g., CRM, CIS, EAM, MDM, FSM, DERMS platforms) to market.

Strategic & Analytical Acumen : Strong ability to think strategically, analyze complex market dynamics, and translate insights into actionable product and GTM strategies. Excellent organizational and analytical skills.

Leadership & Influence : Demonstrated experience leading and working with international, cross-functional teams, often in a matrixed environment. Ability to influence and align senior stakeholders.

Communication Excellence : Exceptional written, verbal, and presentation skills, including experience in high-level business discussions with C-suite executives.

Dynamic Environment Aptitude : High energy, passion for the role, and proven effectiveness in fast-paced, dynamic (startup-like) environments.

Customer-Obsessed : Deep empathy for customers, with a strong ability to understand their needs and advocate for their success.

Collaboration & Teamwork : A natural collaborator who can build strong relationships across the organization.

Education : Bachelor's degree in Business, Marketing, Engineering, Computer Science, Environmental Science, or a related field. MBA preferred.

Travel : Ability to travel domestically and internationally as needed (e.g., 30-50% or as per business requirements).

Personal Attributes : Collaborative, Curious, Influential. Resilient.

If you are a visionary leader, passionate about shaping the future of the Communications industry with cutting-edge AI CRM solutions, and driving market success through innovative, industry-tailored strategies and execution, we encourage you to apply.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including : time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link : https : / / www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For California-based roles, the base salary hiring range for this position is $251,900 to $384,100.