Product Marketing Manager

About TrueLoyal

TrueLoyal is a SaaS loyalty platform designed to help brands strengthen consumer relationships and unlock sustainable growth. We enable businesses to understand, reward, and engage their customers through personalized experiences that drive repeat purchases and long-term advocacy. Our mission is to help brands deliver meaningful moments across the customer journey—turning everyday interactions into lasting loyalty.

We’re entering a bold new phase of growth with a refreshed leadership team and a clear, consumer-first vision. If you’re energized by redefining a crowded category and helping brands build loyalty that feels human—not transactional—you’ll love what we’re building.

About the Role

We’re looking for a  Product Marketing Manager  who can translate TrueLoyal’s product capabilities into compelling narratives that resonate with brands, buyers, and users. This role sits at the intersection of product, marketing, and go-to-market and plays a critical role in positioning TrueLoyal as the challenger brand in the loyalty space.

You’ll own messaging, product storytelling, competitive intelligence, enablement, and new product launches—helping shape how TrueLoyal shows up in the market and empowering our sales and customer teams to win.

This is a high-visibility, high-impact role for a strategic marketer who thrives in SaaS, loves simplifying the complex, and knows how to move quickly in a fast-changing category.

What You’ll Do

Product Positioning & Messaging

• Develop clear, differentiated, consumer-centric positioning for TrueLoyal’s platform and products
• Create messaging frameworks, value propositions, and product narratives that stand out in a crowded loyalty market
• Conduct customer and market research to refine how TrueLoyal communicates value

Go-to-Market Strategy

Competitive & Market Intelligence

Sales Enablement

Content & Thought Leadership

Cross-Functional Collaboration

Requirements

What You Bring

Benefits

Benefits

We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.