Lifecycle Marketing Manager

Earnest Lifecycle Marketing Manager

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future, including : private student loans, student loan refinancing, and scholarships. Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!

The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing. As the Lifecycle Marketing Manager, you will :

• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
• Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A / B testing, analytics measurement, and campaign performance readouts.

Your Impact : As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services. You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.

About You : You should have :

Where : This role will be based in the United States.

A little about our pay philosophy : We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the role's location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future. Pay Range $120,000$164,000 USD.

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including :

What Makes an Earnie : At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other :

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.