Talent.com
No longer accepting applications
Commercial Product Marketing & Field Readiness Manager

Commercial Product Marketing & Field Readiness Manager

KeyBankCleveland, OH, United States
1 day ago
Job type
  • Full-time
Job description

Location

127 Public Square, Cleveland Ohio

Position Location Policy

  • General Location : Open to candidates within the United States.
  • Hybrid Requirement (if within specific cities) : If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, they are expected to work on-site 3 days per week at the nearest KeyBank office (non-branch location).
  • Remote Option : If the selected candidate lives outside of KeyBank's geographic footprint, the position will be considered fully remote.
  • Available for East Coast meetings, required.

About Commercial Bank

The Commercial Bank, now inclusive of Payments, is the heart of KeyBank's business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development and payments products and solutions. The Commercial Bank caters to a wide breadth of industry verticals and client segments, and our portfolio of solutions is positioned to support commercial entities of all sizes - from a mom-and-pop restaurant, to a publicly traded company.

Job Summary

As a senior leader within the Business Operations and Client Experience Team, the Commercial Product Marketing & Field Readiness Manager plays a pivotal role in shaping how KeyBank Commercial brings its lending & payments solutions to market-& how our field teams are empowered to deliver them with confidence and impact. This leader partners across Product, Business Development (BD) and Corporate Center Marketing to shape the go-to-market strategies, define product positioning, and ensure field teams are equipped to deliver lending & payments solutions that create value for clients and deepen relationships. This team will have a direct impact on revenue growth, client satisfaction, and market differentiation.

In addition to functional leadership, this position carries people management responsibility, overseeing a high-performing team that bridges strategy and execution. The ideal candidate is a player‑coach - someone who leads by example, inspires excellence, and actively mentors team members through hands‑on engagement. This leader fosters a culture of collaboration, accountability, and innovation, empowering individuals to grow while driving collective success.

Key Responsibilities

  • Strategic Leadership & Team Management : Build, lead, and develop a high‑impact team responsible for product marketing and field readiness across commercial lending & payments capabilities. Serve as a player‑coach, actively engaging in strategy and execution while modeling best practices and setting a high bar for performance. Inspire and mentor team members, foster a culture of continuous learning, ownership, and innovation. Provide clear directions, coaching, and feedback to support professional growth and team cohesion.
  • Go-to-Market Leadership : Lead planning, internal readiness, and communication strategies for new and enhanced commercial lending, treasury management, and payments products and capabilities, including digital platforms like KeyNav and KBBO.
  • Product Positioning & Messaging : Develop compelling client‑centric narratives that differentiate KeyBank's solutions and reflect market trends and client needs. Guide the team in creating messaging frameworks that resonate across diverse client segments and industries.
  • Field Readiness & Enablement : Oversee the development of scalable enablement tools – pitch decks, sell sheets, videos, QRGs, talking points, and "meeting-in-a-box" toolkits. Lead readiness and product training programs that equip relationship teams to identify opportunities, articulate value, and drive adoption.
  • Integrated Marketing Collaboration : Partner with Corporate Center Marketing to execute multi‑channel campaigns (paid, earned, social, owned) that elevate brand awareness and client engagement.
  • Market Insights & Analytics : Leverage market research, client feedback, and performance metrics to refine product positioning and optimize the go‑to‑market strategies.
  • Education

  • Bachelor's degree in Marketing, Business, Finance, or related field.
  • Work Experience

  • 7-10 years of experience in product marketing, enablement, or training in commercial banking, fintech, or related industry.
  • 2+ years of people leadership experience, with a demonstrated ability to develop, inspire, and lead teams through role modeling and active engagement.
  • Strong understanding of B2B financial solutions, including commercial lending, treasury management, embedded finance solutions, payments ecosystems and digital platforms such as KeyNav and KBBO.
  • Skills

  • Excellent storytelling and communication skills, translating complex offerings into client-focused narratives.
  • Proven success in leading cross‑functional go‑to‑market initiatives and field readiness programs.
  • Strong leadership, relationship management, and influencing skills across multiple levels of the organization.
  • Ability to operate strategically and tactically in fast‑paced, ambiguous environments.
  • Meticulous attention to detail, quality, and accuracy.
  • Outstanding prioritization, organization, and interpersonal skills. A "can do" mentality is essential.
  • A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem‑solving skills are also necessary attributes for the role.
  • Experience with Salesforce, learning management, or content enablement tools is a plus.
  • Compensation and Benefits

    This position is eligible to earn a base salary in the range of $94,000.00 - $175,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance.

    Please click here for a list of benefits for which this position is eligible.

    Key has implemented an approach to employee workspaces which prioritizes in‑office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

    Equal Opportunity Employment

    Job Posting Expiration Date : 12 / 01 / 2025

    KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.

    Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.

    #J-18808-Ljbffr

    Create a job alert for this search

    Field Marketing Manager • Cleveland, OH, United States

    Related jobs
    • Promoted
    Remote Corporate Development Associate - AI Trainer ($50-$60 / hour)

    Remote Corporate Development Associate - AI Trainer ($50-$60 / hour)

    Data AnnotationCleveland Heights, Ohio
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show moreLast updated: 9 days ago
    • Promoted
    Burn Boot Camp Trainer

    Burn Boot Camp Trainer

    Burn Boot Camp - Avon LakeAvon Lake, OH, US
    Part-time
    As a Burn Boot Camp Trainer, you will be responsible for delivering dynamic and challenging workouts in a group setting to members of all fitness levels. In this role, you must have a strong desire ...Show moreLast updated: 17 days ago
    • Promoted
    Commercial Lending Relationship Manager

    Commercial Lending Relationship Manager

    Farmers National Bank of CanfieldHudson, OH, United States
    Full-time
    ESSENTIAL DUTIES and RESPONSIBILITIES.Sell business products and services to commercial customers and prospects as opportunities occur or required by management, typically through personal calling ...Show moreLast updated: 30+ days ago
    • Promoted
    Get Paid to Test Products at Home – Flexible Hours, Weekly Pay

    Get Paid to Test Products at Home – Flexible Hours, Weekly Pay

    OCPAAvon Lake, Ohio, us
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show moreLast updated: 30+ days ago
    • Promoted
    Commercial Product Marketing & Field Readiness Manager

    Commercial Product Marketing & Field Readiness Manager

    KeyCorpCleveland, OH, US
    Full-time
    Commercial Product Marketing & Field Readiness Manager.As a senior leader within the Business Operations and Client Experience Team, the Commercial Product Marketing & Field Readiness Manager plays...Show moreLast updated: 2 days ago
    • Promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPASouth Euclid, Ohio, us
    Remote
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show moreLast updated: 30+ days ago
    • Promoted
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data AnnotationEuclid, Ohio
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show moreLast updated: 30+ days ago
    • Promoted
    Remote Product Tester – $45 / hr + Free Products – Start Now!

    Remote Product Tester – $45 / hr + Free Products – Start Now!

    OCPAAvon Lake, Ohio, us
    Remote
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show moreLast updated: 30+ days ago
    • Promoted
    Remote FP&A Manager – AI Trainer ($50-$60 / hour)

    Remote FP&A Manager – AI Trainer ($50-$60 / hour)

    Data AnnotationEuclid, Ohio
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Strategic Market Sales - Pharma & Medical Devices

    Director of Strategic Market Sales - Pharma & Medical Devices

    Executive Directions & Pinnacle Int'lNorth Canton, OH, US
    Full-time +1
    Quick Apply
    Our multi-billion-dollar client is seeking a.Director of Strategic Market Sales - Pharma & Medical Devices.Anticipated 25%-65% domestic travel. Will review, refine, refocus, and build a sales team (...Show moreLast updated: 30+ days ago
    • Promoted
    Test Products from Home – $25-$45 / hr + Freebies

    Test Products from Home – $25-$45 / hr + Freebies

    OCPAAvon Lake, Ohio, us
    Part-time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Field Supervisor

    Field Supervisor

    USIlluminationsChapel Hill Mall, OH, US
    Full-time
    USI has decades of experience in energy efficient and energy management solutions.From retrofits and LED upgrades to lighting layouts, EV charging and smart building controls, we have the knowledge...Show moreLast updated: less than 1 hour ago
    • Promoted
    Licensed Crisis Clinical Supervisor : Mobile Response and Stabilization Services (MRSS)

    Licensed Crisis Clinical Supervisor : Mobile Response and Stabilization Services (MRSS)

    Applewood CentersAvon Lake, OH, US
    Full-time
    Under the supervision of the Mobile Response Stabilization Program Manager, the Licensed Shift Supervisor will take and assign crisis calls from the 24 / 7 hotline to have clinicians respond face to ...Show moreLast updated: 30+ days ago
    • Promoted
    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    WesBanco Bank Inc.Uniontown, OH, United States
    Full-time +1
    VP, Segment Marketing Manager - Marketing.The employee is split between remote and office work on a formalized schedule.Consideration for location will be. Youngstown Main OH, Bank Plaza WV, Blue As...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Lead

    Product Marketing Lead

    Buyers Products CompanyMentor, OH, United States
    Full-time
    We are seeking an experienced Product Marketing Manager / Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams.This role combines...Show moreLast updated: 1 day ago
    • Promoted
    Plastics Engineer

    Plastics Engineer

    Diedre Moire Corp.Avon Lake, OH, US
    Full-time
    Injection Molding Process Engineer - Avon Lake, OH Plastics Engineer Process Engineer Manufacturing Engineer Project Engineer Plastic Molding Injection Mold Blow Extrusion Tooling Designer Moldmaki...Show moreLast updated: 14 days ago
    • Promoted
    Senior GTM Product Manager

    Senior GTM Product Manager

    VisaMentor, Ohio, United States
    Full-time
    Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more t...Show moreLast updated: 30+ days ago
    • Promoted
    Powersports Product Manager

    Powersports Product Manager

    Race Winning BrandsMentor, Ohio, United States
    Full-time
    This position is responsible for managing the development of our Wiseco Powersports brand and works alongside the engineering and R&D Team. It has the responsibility of the brands product formulatio...Show moreLast updated: 30+ days ago