Director, Marketing Job at Procurement Advisors LLC in Atlanta

Description

About Procure Analytics

Procure Analytics (PA) is a leading procurement solutions company, headquartered in Atlanta, GA and with offices in Mexico, Canada, Europe and India. PA offers a vast portfolio of solutions to help companies identify, capture, and grow their savings in three complex procurement categories : MRO, Packaging, and Freight. PA has been named one of the fastest-growing companies in Georgia by the Association of Corporate Growth and has recently been named by Inc. Magazine as one of the fastest-growing private companies in America.

Position Overview

The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to elevate brand visibility, support member acquisition and retention, and position Procure Analytics as the leading procurement solution for indirect spend. This individual will lead a high-performing marketing team, oversee digital and traditional marketing initiatives, and collaborate cross-functionally to drive growth and engagement.

Key Responsibilities

• Campaign Planning & Execution : Oversee the end-to-end development, execution, and optimization of integrated marketing campaigns across various channels, including digital marketing, content marketing, email marketing, social media, events, and public relations.
• Brand Management : Ensure consistent brand messaging and visual identity across all marketing materials and channels, strengthening brand recognition and reputation.
• Content Strategy : Guide the creation of compelling and relevant content that resonates with target audiences, supports lead nurturing, and establishes thought leadership.
• Lead Generation Focus : Collaborate closely with the BDR team to understand their lead needs and design marketing initiatives specifically aimed at generating qualified leads and improving conversion rates.
• Team Leadership & Development : Lead, mentor, and develop a team of marketing managers and a marketing analyst, fostering their professional growth and ensuring team objectives are met.
• Performance Analysis & Reporting : Establish key performance indicators (KPIs) for all marketing activities, regularly analyze campaign performance, and provide actionable insights and reports to the VP of Marketing and other stakeholders.
• Budget Management : Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.

Requirements

Qualifications

Preferred Skills

#LI-JC1

#J-18808-Ljbffr