Sales and Marketing Manager

ORGANIZATIONAL INFORMATION

Department : Marketing and Sales

Full Time / Tues- Sunday / 9 : 00am - 5 : 00pm

Pay Range : $ 66,268- $83,200

Supervises : Sales and Marketing personnel

Key Relationships :

Executive Director and Director of Sales and Marketing of the Communities served and prospects and their families for placement into a Community

GENERAL SUMMARY

Under the direction of the Director of Sales and Marketing, this role supports the strategic efforts to generate and manage leads through the sales pipeline. The Sales and Marketing Manager plays a key role in guiding prospective residents through the process of moving into their new home, utilizing both traditional and non-traditional marketing strategies. This position is focused on achieving monthly objectives for resident move-ins and net gains, while ensuring optimal occupancy rates are maintained.

ESSENTIAL FUNCTIONS

The job duties listed are essential functions of the position. However, other duties may be assigned, and may also be considered essential functions of the position.

1. Provides Essential Administrative Support. Responsible for supporting the Director of Sales and Marketing with core administrative functions critical to the daily operations of the department. This includes managing parking assignments, attending departmental meetings, maintaining internal waitlists, and assisting with the creation and distribution of brochures and other marketing collateral. Serves as a key point of coordination to ensure that administrative processes are consistent, timely, and aligned with department goals.

2. Supports the Execution of Marketing Strategies. Works under the direction of the Director of Sales and Marketing to implement marketing plans at the local level. This includes organizing and activating events, advertising, promotions, public relations, and community engagement opportunities to increase visibility and attract prospective residents.

3. Manages Inquiries and Sales Process . Responsible for the professional handling of all incoming inquiries. Manages the sales process through first inquiry to receipt of deposit to move-in in relation to the representation, negotiation and promotion of the Community to that individual. Proficiency in CRM platforms such as WelcomeHome, ALINE, HubSpot, or similar systems is essential for tracking leads, managing communication, and maintaining accurate sales records throughout the process.

4. Engages with Prospective Residents and Influencers : Works closely with prospective residents, their families, and key influencers (such as physicians, attorneys, and trust officers) to generate leads and facilitate a smooth transition into the Community. This includes regular communication through phone calls, home or office visits, events, seminars, and tours, as appropriate.

5. Coordinates Move-In Preparations : Collaborates with various departments to ensure that accommodations are ready for new residents. This includes working with Environmental Services and Maintenance to prepare units and communicating any special needs of incoming residents to the appropriate personnel.

6. Plans and Coordinates Events. Collaborates with local sales and marketing teams, as well as external organizations, to create, plan, and execute both internal and external events. These events are designed to engage prospective residents, current leads, and key influencers and may include seminars, themed events, family nights, and other community activities. Coordination with various Community departments and key staff members is essential to ensure successful on- and off-site marketing events.

7. Performs all other related duties as assigned.

QUALIFICATIONS

EDUCATION

Required / Preferred

Education Level

Major / Area of Study

And / Or

Preferred

Bachelor's degree (B.A.)

Business

Marketing

EXPERIENCE

Required / Preferred

Minimum Experience

Details

Required

3-5 years

Sales in a senior living, senior housing, hospitality, geriatric experience or other related healthcare environment

Required

1 years

experience with CRM systems

JOB SPECIFIC KNOWLEDGE, SKILLS and ABILITIES

• Communication / Interpersonal :
• Effective written communication skills as appropriate for the needs of the audience.
• Ability to develop and deliver effective presentations; live, via online or virtual mediums.
• Excellent collaboration and team building skills.
• Effective conflict management skills.
• Ability to effectively build relationships with customers, executive management, and other stakeholders through positive interaction and problem identification and resolution.
• Decision Making / Organization Skills :
• Demonstrates a high level of accuracy, even under pressure.
• Excellent organizational skills.
• Ability to perform work independently with minimal supervision.
• Ability to exercise sound judgment and make decisions based on accurate and timely analysis.
• Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.