Founding Events Marketing Lead

About Runway

Runway is a collaborative business planning platform designed to make business intuitively understandable for everyone.

Our Mission : To make business accessible and understandable to everyone. We believe that teams that understand the “why” behind their work are more productive and make better decisions. True alignment and collaboration come from having a shared source of truth that everyone understands.

Our Approach : Runway replaces traditional spreadsheets with a modern planning platform that brings clarity and context to business operations for all teams — not just finance. Just as Figma made design accessible across the organization, Runway does the same for business planning.

Why It Matters : Understanding requires more than just access to numbers; real collaboration happens when teams see how their work fits into the bigger picture. By providing this context, Runway helps teams save time and move faster.

Our Customers : World-class companies like AngelList, Superhuman, Stability.AI, ConvertKit, Lambda Labs, Lob, and SandboxVR rely on Runway to run their businesses more efficiently.

Our Investors : We are supported by a select group of investors that we admire, including Garry Tan (YC & Initialized), a16z, Elad Gil, Naval Ravikant, Dylan Field (founder of Figma), Eric Ries, Claire Hughes Johnson (COO of Stripe), Henry Ward (founder of Carta), Akshay Kothari (COO of Notion), Eugene Wei, Lenny Rachitsky, Nikita Bier, Scott Belsky, Soleio Cuervo, Balaji Srinivasan, and many others.

Working at Runway

We’re early, so you’ll have an opportunity to shape not just our product, but the company itself : who we work with, and how we work together.

We strive to be clear in our communication and over-communicate by default.

We’re remote-first, so you can work from anywhere in North America. However, we also believe in the value of face-time to solve really hard problems, so we :

Meet together as a company every quarter in our San Francisco office.

Open up offices in places with many teammates (we currently have offices in SF and NYC).

Make it easy to fly out and meet together.

Below are the values we share as a team, so if you like these, you’ll enjoy working here.

Our Values

Give a Shit : Giving a shit can’t be taught. It’s an inner drive that compels you to do what’s right and do it well. Have passion, take pride, and care deeply about your impact.

Create Clarity : Cut through ambiguity and reveal the truth. Start with why, then answer how and what. Treat problems like puzzles, dig deeper, and find the right path.

Build Trust : With trust, it’s safe to take risks. We get there by being open, honest, and accountable. Actively listen, speak your mind, and consistently show up.

Raise the Bar : Scrap the status quo and push yourself to create something that wows. Get others excited to do the same. Iterate, elevate, and don’t stop moving forward.

Job Description

At Runway, events aren’t just “nice-to-have” – they’re central to how we build pipeline, deepen customer relationships, and elevate our brand. With the finance world rapidly adopting AI, we’re at the forefront of one of the most exciting shifts in SaaS. As our Founding Events Marketing Lead , you’ll report directly to the Head of Marketing and have full ownership of our events program – deciding where we show up, how we show up, and how we measure success.

You’ll lead monthly webinars and public demos that bring our product and story to life, while also designing and executing high-impact in-person experiences – from executive dinners and partner activations to community gatherings that strengthen relationships with both prospects and customers. You’ll partner closely with Sales, CX, and Marketing to design experiences that not only generate demand but also turn customers into champions. If you’re looking for a role where your work is high-impact, highly visible, and directly tied to business outcomes, this is it.

What You’ll Do

Event Strategy & Execution

Own the end-to-end events calendar – virtual and in-person – aligning with marketing and sales goals.

Design, run, and scale repeatable event formats including webinars, public demos, roadshows, and community programming.

Manage budgets and vendors, with full ownership for quarterly event spend and impact.

Pipeline & Revenue Impact

Partner with Marketing and Sales to ensure events directly fuel demand generation.

Track and report on ROI (pipeline influence, SQLs, closed revenue, engagement).

Establish and refine benchmarks for different event formats, optimizing impact over time.

Community & Customer Engagement

Build Runway’s in-person presence through intimate, high-value events like executive dinners, partner activations, and regional meetups.

Partner with Customer Experience (CX) to strategically include current customers at events – creating peer validation, reducing churn risk, and amplifying Runway’s story through customer voices.

Develop strategies to sustain engagement before, during, and after events.

Cross-Functional Leadership

Collaborate with Content Marketing on compelling narratives for webinars and demos.

Partner with Growth Marketing to drive registrations and attendance through email, paid, and social.

Ensure all events reinforce Runway’s premium brand and deliver a best-in-class attendee experience.

Who We’re Looking For

4+ years of event marketing or demand generation experience , including at least 2+ years owning programs end to end .

Proven success running both field events (in-person) and virtual events (webinars, demos) that drive measurable business outcomes.

Skilled in budget ownership, vendor negotiation, and managing logistics with precision.

Data-driven, with a track record of reporting on ROI and pipeline influence from events.

Strong project management skills, able to juggle multiple high-stakes initiatives at once.

Excellent communication and relationship-building abilities with internal teams, partners, and executive-level customers.

Creative, resourceful problem solver with a passion for building memorable experiences.

Nice to Have

Hands-on experience with HubSpot (CRM / marketing automation) is strongly preferred

Familiarity with platforms like Outreach (sales engagement) and Goldcast (virtual events).

Existing network of vendors (photographers, videographers, venues) and experience collaborating with demand gen / growth teams.

Background in B2B SaaS or high-growth startups.

️ Note to Founders

At Runway, our commitment to our mission goes hand in hand with our dedication to cultivating the next generation of entrepreneurs . Around 10% of our team members have been founders themselves , and several early employees have successfully exited to start their own ventures – some backed by our founder Siqi Chen, who has invested in over 200 startups to date.

By stepping into this role, you’ll help shape and grow an array of customer businesses, gaining firsthand insights into diverse operational strategies, monetization models, and long-term vision planning. Paired with our open and transparent culture, Runway offers a uniquely supportive environment for those aspiring to launch their own company in the future.

The base salary range for this full-time position is $145,000-$165,000 + generous early employee equity + benefits. The range displayed in this job posting reflects the minimum and maximum target for new hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills (as uncovered during the interview process), experience, and relevant education or training. Please note that the compensation details listed in this posting reflect the base salary only , and do not include equity or benefits.

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