Senior Trade Marketing Manager | Perricone MD

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses : THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

About Perricone MD

Perricone MD is a pioneer in science-meets-wellness skincare. Built on Dr. Perricone's groundbreaking Three-Tier Philosophy (diet, supplements, topical care), we are re-establishing our brand as the authority in inside-out beauty and clinical wellness skincare. Our strategy is rooted in revitalizing hero franchises (Cold Plasma, Neuropeptide, High Potency Classics), reclaiming market share in prestige retail, and accelerating growth in digital and wholesale channels all while driving sustainable profitability.

The Role

The Senior Trade Marketing Manager will be responsible for shaping and executing our go-to-market strategies across Ulta, Costco, QVC, and key wholesale accounts. This role is pivotal in ensuring Perricone MD shows up consistently, competitively, and profitably across all retail touchpoints.

The role will be ~80% focused on the North American market, while also serving as a key link to international teams, working closely with the General Manager, Sales leaders, and local Trade Marketing Manager to ensure global alignment with local relevance.

This leader will also oversee digital trade investments across the wholesale channel (e.g., Criteo, retailer.com media), manage in-store event support and awareness, and collaborate closely with the Director of Sales US, account managers, and the brand marketing team to deliver seamless commercial activation.

Key Responsibilities

• Trade Strategy & Planning
• Own the annual and seasonal trade marketing calendar for North America, aligned to brand launches and retailer priorities.
• Partner with Sales leadership and Account Managers to deliver tailored programs for Ulta, Costco, QVC, and specialty accounts.
• Act as a global connector, collaborating with International GMs and local Trade Marketing Managers to ensure consistency of execution worldwide.
• Retailer Activation
• Lead sell-in decks, retailer presentations, and promotional planning with Sales.
• Oversee in-store and online merchandising, sampling, GWP, and POS programs.
• Drive awareness and execution of retail events in partnership with Sales and retailers.
• Digital Trade Media & ROI
• Manage all US wholesale channel digital investments (e.g., Criteo, retailer.com media) to ensure visibility and conversion.
• Track performance of trade and digital programs (sell-through, ROI, traffic lift, conversion).
• Provide insights and post-mortems to refine strategy and guide investment decisions.
• Cross-Functional Leadership
• Collaborate with Brand Marketing, Creative, Digital, and Finance to ensure integrated planning.
• Partner closely with Director of Sales - US and Account Managers on activation and promotional strategies.
• Manage agency / third-party partners for creative, merchandising, and retail execution.
• Champion trade needs in all go-to-market forums, serving as the "voice of retail."

What skills and experience do I need for this role?

What Success Looks Like

What's in it for me?

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.