Marketing Manager Job at Fintech in Beverly

Join Fintech in Beverly, Massachusetts as a Marketing Manager!

Fintech's Marketing Manager will be responsible for driving net-new business by developing and executing lead generation strategies and tactics tailored to our industry, target personas, and specifically our scan-based trading (SBT) product. This position will work one-on-one with the SBT product marketer and sales team to plan, create, and execute marketing campaigns across outlets, identify growth opportunities through research, and optimize the marketing funnel. A strong content writing skill set is required. Results are measured through specific KPIs that include, but are not limited to, volume of qualified leads delivered successfully to the top of the sales funnel and campaign performance. This role reports to the VP of Marketing.

Essential Functions :

• Experienced in all primary digital media outlets including but not limited to text-based, visual, audio, video, interactive, and advertising and marketing media.
• Managing CRM prospect database to ensure the highest level of potential success and to clearly monitor prospective interactions and information (e.g., consistency with cleansing, refreshing, and ensuring the best use of capabilities)
• Researching target markets to identify best channels for communications and ad placements
• Creating lead generation strategies
• Ensure consistent brand voice and messaging across all touchpoints
• Collaborate with creative teams to produce compelling content and visuals
• Identifying interest in product versus intent to buy - delivering a strong strategy focus on intent to buy to elevate quality of leads delivered
• Qualifying leads through direct contact as needed
• Ability to think strategically while executing tactically
• Understanding of all products, personas, value props, pain points, and lead qualifications
• Establishing and implementing prospect marketing journeys
• Tracking lead statuses
• Tracking and reporting campaign performance
• Understanding the sales process and goals
• Using lead tracking tools / multiple data points - interpret the data and apply learnings
• Tracking personal KPIs

Qualifications :

Our Benefits :

Fintech SBT (formerly Nexxus Group) is a division of Financial Information Technologies, LLC, ("Fintech") a leading business solutions provider for the hospitality and retail industries. Fintech SBT is a leader in the Scanned Based Trading segment of on-site Retail. Retailers use Scanned Based Trading when they require their suppliers to consign merchandise into their stores. Fintech SBT manages the Retailer / Supplier price book (the record of what Retailers must pay their Suppliers when merchandise is sold at retail). When a customer purchases the product at Retail, the sales record is sent to Fintech SBT (most daily, some weekly). This information is integrated with the price book to determine the amount owed by the Retailer and to the Supplier. Fintech SBT creates invoices to Retailers, receives payments from the Retailers and then makes payments to the Suppliers.

Fintech is a Drug-Free Workplace. Fintech is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Fintech's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment. We E-Verify.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.