Product and Content Marketing Specialist

A company is looking for a Content and Product Marketing Specialist.

Key Responsibilities

Develop and execute content strategies that support e-commerce and swag management platforms

Craft product messaging and positioning for new platform features and offerings

Collaborate with cross-functional teams to ensure cohesive go-to-market messaging

Required Qualifications

3-4 years of experience in a B2B or technical B2C marketing role focused on content and product marketing

A strong portfolio of content, including blog posts, case studies, and sales collateral

Proven experience in product marketing and developing go-to-market strategies

Understanding of data and analytics to inform marketing decisions

Experience in creating content that balances customer-friendly messaging with search marketing best practices