VP of Marketing

Overview

At Cognosos, we solve a simple but expensive problem : businesses can't keep track of their critical processes. We built a groundbreaking, low-cost IoT platform that gives our customers visibility into where everything is, delivering real-time insights to keep processes running on track. Our patented technology is simple to deploy and helps customers in automotive, logistics, and healthcare eliminate search time, secure inventory, and make smarter decisions. We are a fast-growing tech company and a ?Best Place to Work? focused on solving real-world problems.

About This Role : We’re looking for a marketing leader who is ready to build. This isn’t a "keep the lights on" job. You will be the architect of our marketing engine, responsible for everything from brand strategy to the sales pipeline it generates. You will report directly to the executive team and own the marketing KPIs, period. You will lead a small, dedicated team today and have the vision to scale it into a world-class organization tomorrow.

Responsibilities

• Marketing Strategy & Leadership : Develop, own, and execute the company-wide marketing strategy to drive brand awareness, lead generation, and customer acquisition, building a repeatable revenue stream aligned with growth targets.
• Product Marketing : Partner with Product and Sales to develop positioning, messaging, and go-to-market strategies for a complex technical solution across multiple verticals and buyer personas.
• Demand Generation : Guide the strategy for a predictable sales pipeline across channels; assess and enhance the tech stack to use the best tools for the job.
• Team Development : Lead, mentor, and scale the marketing team with clear direction and a collaborative, results-driven culture.
• Customer-Centric Storytelling : Engage with customers to understand usage, translating insights into compelling stories, case studies, and content.
• Content & Brand : Steer brand voice and content strategy, delivering high-impact content that drives thought leadership and engages prospects.
• Marketing Operations & Analytics : Own the marketing technology stack and establish a framework for tracking, analyzing, and reporting on KPIs; provide regular updates on performance and ROI.
• Budget Management : Develop and manage the annual marketing budget to achieve strategic goals.

The Ideal Candidate

Benefits

Equal Opportunity Employer

Cognosos is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.

In accordance with the Americans with Disabilities Act (ADA), we are committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation to participate in the job application or interview process, please let us know.

Requirements

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