Industry Marketing Manager, Defense & Intelligence

Overview

Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.

Customers and users across the globe use Planet’s data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles. As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains. We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world. Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.

About the Role

Planet is looking for a strategic Industry Marketing Manager to help grow our business in the Defense and Intelligence sector. In this role, you will work closely with stakeholders from across the global Defense and Intelligence business group to drive demand for our AI-powered solutions among government audiences worldwide. This role sits on the Product, Industry and Partner Marketing team and is responsible for developing and maintaining resources that resonate with military, defense and national intelligence audiences. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.

This unique role offers the opportunity to directly shape our global defense and intelligence narrative. You’ll have the autonomy to determine priorities, deciding not only which projects to pursue, but also how to craft and deliver the messaging. As a go-to resource for cross-functional teams, you’ll work closely with sales and guide key marketing functions to ensure we tell compelling stories across diverse content formats and channels. This role gives you the chance to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan, with your work being used by internal stakeholders at all levels and seen by senior military leaders worldwide.

The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with our military and defense audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet’s mission and defense solutions.

This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office, 3 days per week.

Impact You’ll Own

Grow the market for our unique AI-powered solutions that detect threats across globally dispersed military, commercial sites, and open water

Support new GTM initiatives (product launches, solution development, partnerships); assess gaps and identify opportunities for market expansion

Ensure we bring compelling positioning and messaging to military and defense audiences

Produce and maintain a portfolio of industry specific marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.)

Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansion

Work closely with broader marketing teams (growth, regional, customer, creative, and communications) to execute industry and account-based marketing campaigns

Host customer-facing webinars

Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach

Work with Partner Sales and Marketing to support co-marketing efforts with strategic partners

What You Bring

Bachelor of Arts or Science Degree

6 years of product, solutions or industry marketing

Experience working within the military or defense sector

Track record positioning and marketing B2G / enterprise products

Exceptional listening and influence skills

Excellent writing, communication, and presentation skills

Creative and analytical thinking skills; ability to synthesize information

Excellent attention to detail

Experience partnering with product, sales, and executive stakeholders and communicating across leadership

Excellent organizational skills, self-starter with ability to collaborate across departments

What Makes You Stand Out

Experience working with international sales teams

Active, current, or previously held security clearance

Application Deadline

December 3, 2025 by 11 : 59 PM PST

Benefits While Working at Planet

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

Comprehensive Medical, Dental, and Vision plans

Health Savings Account (HSA) with a company contribution

Generous Paid Time Off in addition to holidays and company-wide days off

16 Weeks of Paid Parental Leave

Wellness Program and Employee Assistance Program (EAP)

Home Office Reimbursement

Monthly Phone and Internet Reimbursement

Tuition Reimbursement and access to LinkedIn Learning

Equity

Commuter Benefits (if local to an office)

Volunteering Paid Time Off

Compensation

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

San Francisco Salary Range : $128,400—$160,500 USD

Why we care so much about Belonging

We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please… do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.

EEO statement :

Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.

Accommodations : Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.

Privacy Policy : By clicking “Apply Now” at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

Privacy Policy (European Applicants) : By clicking “Apply Now” at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

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