starpower- Associate Director, HCP and Patient Influencer Marketing Job at Real

starpower- Associate Director, HCP and Patient Influencer Marketing Water Street - New York

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

We are looking for an Associate Director, HCP and Patient Influencer Marketing to join our growing starpower team!

About starpower

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Overview : A thought-leader and trusted advisor, you will support HCP and Patient Influencer marketing strategy development and campaign execution on behalf of starpower clients in the health & wellness categories.

This is a hybrid role, based in our New York office or remotely within the US, depending on team and business needs.

What you'll do :

Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space

Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines

Understand the nuances and best practices of working in the pharmaceutical landscape especially with HCP and patient influencers

Manage day-to-day Influencer campaigns with the team, being our client lead and working with the team to ensure deadlines are hit, work back plans are curated, and collaborating cross functionality with other specialty teams (ie paid, social, creative, etc.)

Think creatively beyond sponsored content, leveraging earned, owned and shared media in addition to paid

Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals / compliance, campaign execution and reporting / measurement

Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing

Understand key competitors and their business strategies

Understand and provide thought leadership on Influencer, healthcare and cultural trends and issues

Identify and pitch new opportunities based on industry landscape to help drive organic client growth

Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

General / Client Service

Provide top tier client servicing, educating clients as needed through the influencer campaign process in healthcare

Lead client communications and support in selling in ideas from meeting prep to follow up to Q&A and revisions

Attend regularly scheduled and sporadic client conference calls

Attend in-person meetings with clients and agency partners

Participate in planning sessions from ideation to tissue session to final presentation

Participate in business pitches, presentations to clients and prospective clients

Assist in the overall growth of the agency, including new business & networking

What you should have :

6+ years of experience in a role with experience driving Influencer marketing

Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns

Understands FMV and Regulatory requirements for working with influencers in healthcare

You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked

A strategic mindset and deep knowledge in the Influencer marketing space

Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust

Experience managing a team and supporting in learning and development and mentorship to ensure growth within the team and executional excellence

Demonstrated proficiency in social media, both personally and professionally

Strong and comfortable presenting to clients / public speaking

Proven ability to develop meaningful influencer relationships that results in authentic and persuasive storytelling

The ability to effectively collaborate with multidisciplinary teams a must

Strong project management skills with impeccable attention to detail

Experience with paid social media in support of influencer campaigns

Experience with Influencer and Social Media tools including but not limited to Julius / HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch

Pay Range : $73,000.00-$115,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at : www.realchemistrybenefits.com.

Working with Real HART : Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1 : 1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity / expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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