Sr Manager, Brand Marketing

Senior Brand Marketing Manager

Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Overview PlayStation is looking to hire a Senior Brand Marketing Manager responsible for building and leading brand and live service marketing for multiple high-profile game franchises. Reporting directly into the Senior Director, Games Marketing, this role is responsible for developing the brand and global go-to-market marketing strategy for several high-profile games. This individual will partner with the development studios to craft global go-to-market marketing strategy and campaigns to support the live service marketing for current and upcoming high-profile AAA game titles. This position will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate will be responsible for the creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players. Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models. The ideal candidate will possess a balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep players continuously engaged.

Responsibilities

• Marketing Strategy
• Budgeting
• Team Leadership
• Studio Partnership

Requisites