Sr Integrated Marketing Manager - Brand Strategy

Sr Integrated Brand Marketing Manager

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The Sr Integrated Brand Marketing Manager is part of a marketing team responsible for the comprehensive Marketing strategy of T-Mobile's Home Internet products and segments across the consumer experience. This role will help define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels / media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with creative, commercial, operations, media and analytics is a must. An understanding of the evolving MarTech / AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is an ambitious and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading a high performing team to success. This is a hybrid position that requires being in-office at least 3 days a week.

RESPONSIBILITIES :

• Marketing strategy : Develop marketing strategies and manage integrated marketing plans that deliver to commercial / brand priorities / goals and further our business transformation.
• Data-driven & insights : Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives. Drive understanding of marketing funnel levers across the team, building on existing forecasting platforms to monitor performance.
• Strategic planning : Owns and authors the brand marketing plan, collaborating with leadership across commercial and brand functions to align campaign strategies and priorities while orchestrating end-to-end marketing campaigns, contact strategies, and resources to ensure on-time, on-budget execution.
• Customer-centric communications : partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
• Cross-functional leadership : Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• Influence : Ability to influence cross-functional teams

QUALIFICATIONS :