Senior Brand Manager

About Onnit :

Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes-those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.

Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal, we take pride in fostering a dynamic and purpose-driven environment-and we'd love for you to be part of it.

JOB SUMMARY

The Senior Brand Manager is responsible for developing the brand strategy and marketing plans that deliver on the business objectives and drive consumer engagement. This role partners closely with teams cross-functionally to develop category and portfolio strategy, positioning, and go-to-market plans in line with the brand vision, leveraging consumer insights, market trends, competitive analysis, and data to drive the business forward. This high-impact position requires a dynamic, results-driven, strategic thinker with a deep understanding of branding, omnichannel marketing, and consumer behavior. The Senior Brand Manager leads the strategic direction of both retail and digital marketing efforts ensuring brand consistency and a streamlined full funnel consumer journey. This role reports to the Director of Brand Management.

KEY RESPONSIBILITIES

• Drive brand vision and strategy throughout the organization through strong team and crossfunctional leadership skills.
• Build and evolve brand positioning based on consumer insights and develop a marketing strategy and tactical plan that aligns with and supports overall business objectives.
• Play a lead role in the annual planning process developing strategic brand plans informed by insights and data to drive business objectives.
• Lead the execution of marketing plans inclusive of advertising campaigns, activations / partnerships, pricing initiatives, shopper marketing programs and product launches.
• Continuously evaluate base business performance to inform short and long-term business strategies and plans to achieve planned goals.
• Develop communication and messaging strategy and marketing calendar across omni-channel touchpoints.
• Be the brand champion and steward elevating consumer insights, category knowledge, and marketplace dynamics.
• Collaborate with cross-functional teams such as, innovation, R&D, sales, eCommerce, media, and operations to drive brand performance.
• Develop Key Performance Indicators (KPIs) and metrics that gauge the effectiveness of marketing initiatives, modifying plans as needed to optimize the impact.
• Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness.

QUALIFICATIONS

Benefits

EOE race / color / religion / sex / sexual orientation / gender identity / national origin / disability / veteran status