GTM Marketing Manager- Energy and Transportation

Job Type

Full-time

Description

The GTM Marketing Manager - Energy and Transportation is responsible for developing and executing go-to-market (GTM) marketing strategies for the energy and transportation (E&T) industries with a heavy focus on electric utilities, data centers, and oil & gas sectors. This role combines strategic market analysis with field-level execution, ensuring that campaigns are aligned with growth opportunities, competitive positioning, and customer needs.

As a critical link between corporate marketing, sales, rental operations, service, and OEM partners, this role ensures that marketing initiatives are data-driven, industry-specific, and growth-oriented, driving awareness, demand generation, fleet utilization, and aftermarket revenue.

Go-to-Market Strategy & Campaigns :

• Develop and execute vertical-specific GTM campaigns for E&T equipment, integrating sales, rentals, service, and parts.
• Partner with sales leaders to design targeted marketing plans addressing customer needs that are aligned with business goals, including new product introductions, rental utilization initiatives, and aftermarket programs.
• Leverage OEM marketing programs and market / marketing development funds (MDF) to build co-branded campaigns that drive demand and strengthen dealer positioning.

Market Analysis & Opportunity Assessment :

Competitive Landscape & Positioning :

Field & Customer Engagement :

Collaboration & Cross-Functional Alignment :

Analytics & Reporting :

Education :

Experience :

Skills and Competencies :

Certification (Preferred) :

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c).