Senior Director of Internal Communications

Senior Director Of Internal Communications

The Senior Director of Internal Communications will lead the development and execution of internal communications strategies for VF Corporation's corporate entity. This role is responsible for fostering a unified, informed, and engaged employee culture across VF's global workforce. The ideal candidate is a strategic thinker, skilled storyteller, and experienced leader who thrives in a dynamic, matrixed environment.

Key Responsibilities

• Strategic Communications Leadership
• Develop and implement a comprehensive internal communications strategy aligned with VF's corporate mission, values, and business priorities.
• Serve as a trusted advisor to senior executives, including the CEO and Global Leadership Team (GLT) on internal messaging and employee engagement.
• Partner closely with corporate functions, particularly HR, to ensure consistent and effective messaging across the enterprise.
• Identify ways to leverage AI tools for increased efficiency and effectiveness of internal communications.
• Employee Engagement & Culture
• Drive initiatives that enhance employee understanding of VF's corporate strategy, culture, and vision.
• Lead initiatives that promote employee engagement, recognition, and feedback.
• Partner with functional teams to support change management, organizational development, and culture-building efforts.
• Executive Communications
• Lead the creation and delivery of executive communications, including employee town halls, leadership messages, videos, and organizational updates.
• Ensure consistency, clarity, and authenticity in messaging from corporate leadership.
• Channel Management & Content
• Oversee internal communication channels (e.g., intranet, email newsletters, digital signage, video content) and ensure they are optimized for reach and impact.
• Innovate and evolve communication platforms and storytelling strategy to meet the needs of a dynamic, global workforce.
• Event Management
• Oversee the planning and execution of quarterly town halls, leadership conversations, and annual global leadership conferences.
• Measurement & Insights
• Establish KPIs and feedback mechanisms to measure the effectiveness of internal communications.
• Use data and insights to continuously improve communication strategies and tactics.
• Collaboration & Governance
• Act as a liaison between corporate and brand communications teams to ensure alignment on enterprise-wide initiatives.
• Develop governance frameworks and best practices for internal communications across VF.

Qualifications

Hiring Range : $200,448.00 USD - $250,560.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive Potential : This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state, or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity / affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV / AIDS status, or any other legally protected factor.