Lead, Jordan Mens Basketball Brand Management, Global

Become a Part of the NIKE Inc. Team

NIKE Inc. does more than outfit the worlds best athletes. It is a place to explore potential obliterate boundaries and push out the edges of what can be. The company looks for people who can grow think dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers leaders and visionaries. At NIKE Inc. its about each person bringing skills and passion to a challenging and constantly evolving game.

Soul performance and style take flight at Jordan Brand. With its deep roots in basketball the Jordan Brand began as an homage to one player : Michael Jordan. Since then Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising product branding sports marketing and sales bring creativity innovation and audacious design to footwear and apparel all with one mission in mind : help athletes fly on and off the court.

Jordan Brands Global Marketing team sets the brand tonedelivering world-class storytelling and experiences that elevates Jordan Brand innovation athletes and culture through brand strategy narrative voice and art directionacross a range of digital social events and retail channels

WHO WE ARE LOOKING FOR

Were looking for a Brand Lead for Global Jordan Sport to join our Beaverton-based team. Youll help create the future of sport which includes Basketball Football Baseball and Soccer serving consumers across the Globe. Additionally the candidate should have a nuanced expertise of basketball and its culture and the intersection of sport streetwear and energy is a requirement.

As part of our Global Sport Brand team the Sport Brand Lead will be responsible for managing our brand plans and driving functional excellence within the Global Marketing team. Reporting directly to the Global Director of Sport this role will deliver brand plans that grow the business while creating deeper lasting relationships with male and female athletes

The candidate should have comprehensive grasp of the sport landscape along with the ability to lead multiple projects and build strong working relationships across a matrixed organization. They should bring a strong digital skillset in the heart of their experiences and an understanding of all functions of marketing.

They should be comfortable with ambiguity and be ready to dig in work collaboratively and bring a positive attitude always.

They should be solution oriented a team first collaborator energy giver strategic vision and digital thinking passionate about sport empathetic and curious to learn

WHAT YOU WILL WORK ON

You will partner with our Global Brand Director and marketing leaders to lead our brand and athlete marketing plans and key consumer concepts including marketing briefs strategic tools and marketing initiatives that fuel our seasonal initiatives and long-term consumer concepts.

You will work across global and geo to drive a robust concept map and continually build new consumer experiences that accelerate brand and business growth opportunities internally and externally.

As the Global Sport Lead you will :

Be tasked to support bringing the Global Sport Consumer plan to life.

Support development of annual and seasonal marketing plans.

Support an end-to-end process to gain insight from consumers including cultural trends.

Manage collaboration throughout the Consumer Code process to engage with our key cross-functional and cross-dimensional partners.

Oversee product integration into seasonal programming.

Manage asset development and distribution across multiple channels.

Manage campaign progress measurement. Recapping teardowns.

WHO YOU WILL WORK WITH

As the Global Sport Brand Lead you will report directly into the Global Brand Director of Sport.

You will work within a team of Global Brand Management Directors Managers and Specialists to build and plan marketing programs that drive brand strength fuel consumer demand and build our connection with consumers.

You will collaborate with teammates across Jordan Brand to build more effective and efficient ways to encourage and connect with Sport athletes

• across the Globe.

You will also collaborate and partner with the following key internal and external partners :

Streetwear Energy and Brand Initiative Brand Teammates

Ops and Planning

Brand Creative

Digital and Social

Integrated Media and Comms

Sports Marketing

Geo and City Marketing Teams

Merchandising

Agency & Production partners

WHAT YOU BRING

Qualifications :

Bachelors degree in Marketing Business Communications or related field. Will accept any suitable combination of education experience and training.

5 years of experience in consumer marketing or related experience in retail marketing and / or digital brand marketing.

A passion for Jordan Brand and its role in the global cultural landscape.

Demonstrated genuine passion and deep understanding of Basketball Basketball culture fashion trends and growing the sport across underserved communities.

Understanding of Football Baseball and Soccer.

Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape.

Dedication to respect inclusivity and valuing different perspectives.

Strong written and verbal communication skills.

Experience working within teams and a team-first mentality.

Ability to lead initiatives and project teams.

Ability to balance creativity with organization and discipline in fast moving ambiguous environment.

An upbeat positive and collaborative working style

Strong attention to detail.

Functional Competencies

Core : Project Management Relationship building Asset management Digital marketing

Art : Creativity and Inspiration

Science : Digital First Approach Product Knowledge Sports & Lifestyle knowledge

Passion : For sport and for great work. Understanding of the Teen athlete

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form .

Required Experience :

Exec

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1