VP, Revenue Marketing

Vice President Of Revenue Marketing

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack's AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR's impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We're looking for an experienced Vice President of Revenue Marketing with a proven track-record of success to join our team and help Muck Rack achieve its next level of growth.

As our VP, Revenue Marketing, you will lead the charge to build and scale a modern, full-funnel marketing engine. From customer acquisition to lifecycle marketing, from paid media to SDR integration, this leader will drive measurable pipeline impact, strengthen customer retention and expansion, and bring data-driven creativity to every touchpoint. Reporting directly to the CEO, this role is both strategic and hands-on, ideal for a high-caliber leader who thrives in fast-paced environments and knows how to mentor teams while getting into the weeds when needed.

What You'll Do :

• Lead integrated marketing programs across paid, owned, and earned channels. Drive pipeline generation and revenue impact across Muck Rack's self-service, mid-market, and enterprise segments. Develop creative, data-informed campaigns that perform.
• Oversee all web and digital performance initiatives. Drive conversion rate optimization (CRO), user experience (UX), and marketing site updates. Shape web strategy with a forward-looking view on how AI is transforming search, discovery, and brand visibility.
• Develop lifecycle campaigns that increase product adoption, expand accounts, and reduce churn. Build meaningful post-sale engagement strategies in partnership with customer success.
• Design and execute ABM and field marketing programs in partnership with sales. Oversee marketing's relationship with the SDR function and ensure smooth orchestration across the funnel - from lead to pipeline to close.
• Own paid media strategy across channelssearch, display, affiliate, retargeting, podcast, and emerging platforms. Leverage strong SEO fundamentals to maintain visibility and growth, while adapting to an AI-influenced search landscape.
• Mentor and manage a multidisciplinary marketing team, including field, digital, customer, SDRs, and performance marketing. Create a culture of creativity, ownership, and accountability.
• Define marketing KPIs and build dashboards that tie activity to outcomes. Ensure every program has a clear measurement framework and is optimized to hit business goals. Champion a test-and-learn, results-first mindset.

How Success Will Be Measured In This Role :

If The Details Below Describe You, You Could Be A Great Fit For This Role :

Salary

In the US, the base salary for this role is between $200,000 and $230,000, depending on skills and experience. Total compensation for this role consists of base salary, an annual bonus plan, and equity. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever

Transparent & Fair Compensation

Health & Wellness

Time Off & Family Benefits

Learning and Development

Inclusive, Customer-First Culture