Director, CRM & Digital Marketing Strategist

Title: Director, CRM & Digital Marketing Strategist

Date: 3 Sept 2025 Location:

NJ, US

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out

Looking to jump-start your career?

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Position Title: Director, CRM & Digital Marketing Strategist

Job Description: We are seeking a seasoned and visionary Director – Commercial CRM & Digital Strategy to lead the transformation of global commercial operations through CRM innovation, digital excellence, and GenAI enablement. The ideal candidate will have deep expertise in Veeva CRM, a proven track record in global pharma/biotech environments, and the leadership acumen to influence senior stakeholders and drive business value across markets.

Key Responsibilities:

• Define and lead the global CRM strategy, with a strong focus on Veeva CRM and its application across commercial functions
• Serve as the digital transformation lead for omnichannel engagement, integrating GenAI solutions into CRM and marketing workflows.
• Oversee multi-country implementation and optimization of Veeva applications including Promomats, Align, Link, and Medical Insights.

• Partner with senior leadership (SVPs, Regional Heads, etc.) to shape and execute commercial digital roadmaps.
• Chair and drive steering committees involving cross-functional senior stakeholders.
• Guide development and execution of digital assets including websites, email campaigns, Veeva Campaign Manager programs, social media, and display media.

• Manage vendor and agency relationships to ensure best-in-class delivery and governance.
• Navigate complex organizational and political environments, aligning multiple country leads and business units.
• Establish KPIs to measure performance, ROI, and compliance across all CRM and digital initiatives.
• Stay ahead of industry trends in CRM, digital, and GenAI to drive innovation and competitive advantage.

Desired Profile:

• 15+ years of experience in commercial digital roles within pharmaceutical or biotech sectors
• Proven expertise in Veeva CRM implementation and related modules across global markets
• Demonstrated leadership in complex, matrixed, and politically sensitive environments
• Strong knowledge of GenAI, omnichannel strategies, and digital innovation in commercial contexts
• Exceptional communication, influence, and stakeholder management skills
• Experience leading strategic programs and cross-functional teams at the Director level or above
• Track record of delivering measurable commercial impact through technology and digital strategy
• Bachelor's degree required; advanced degree (MBA, MS) preferred

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.