Senior Media Buyer

Senior Media Buyer

This is a remote position. This company is seeking a highly experienced Senior Media Buyer with a background in Roofing Ads to lead and manage high-performance ad campaigns specifically for the roofing industry. This role demands deep expertise in Google Search Ads and Facebook Ads (Meta), along with the ability to drive creative direction and consistently generate high-quality, sales-ready roofing leads. Future stock options available for team members who grow with the company and demonstrate long-term impact.

Responsibilities :

• Plan, launch, and manage high-performing roofing ad campaigns on Google Search Ads and Facebook Ads (Meta platform) targeting residential and / or commercial roofing customers.
• Provide creative direction for video ads, image ads, hooks, openers, copy, and headlines that drive conversions.
• Guide landing page design and layout by working closely with the internal design team to ensure alignment with ad strategy.
• Optimize campaigns based on performance data, adjusting bids, copy, targeting, and creative assets to stay within KPIs.
• Conduct A / B testing for ads and landing pages to identify high-performing combinations.
• Manage budgets to maximize results and profitability.
• Provide weekly reporting with actionable insights and no fluff.
• Stay current on advertising trends, platform updates, and competitor strategy in the roofing / home services space.

Requirements :

Performance Expectations :

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