Trade Development Manager, Fullbook, CPWS - Sacramento, CA

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

The reputation of Southern Glazer’s is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer’s has been recognized by Newsweek as one of America’s Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.

Southern Glazer’s offers a competitive compensation package with a salary range of $95,000 to $126,000, plus incentives . This salary is an average for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy / standards.

Primary Responsibilities

Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in

Plan, execute and evaluate sales, promotions, and marketing of brands

Deliver marketing brand plans to management teams

Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review / planning meeting with SGWS leadership

Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance

Set program objectives and measure ROI with a KPI scorecard

Ensure brand pricing and gross profit is aligned to strategy by channel

Oversee funds related to local marketing and brand planning

Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts / trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities

Ensure brand pricing and gross profit is aligned to strategy by channel

Oversee funds related to local marketing and brand planning

Utilize various available analytic tools (, Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts / trends, channel dynamics, key account dynamics, etc.

Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting

familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts

Support POS / VAP planning and buys

Coach, direct, and counsel team on overall performance; define expectations and monitor progress

Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to

Perform other job-related duties as assigned

Minimum Qualifications

Bachelor’s degree in a related field; or an equivalent combination of education and experience

Five years of relevant experience

Able to obtain and meet industry licensing requirements as needed

Must possess a valid driver license and secure and maintain auto-liability insurance by state laws

Overnight travel as required

Good knowledge of Commercial Finance and Pricing practices

Knowledge of applicable state regulations and adult beverage market dynamics

Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software

Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders

Understanding of wine and spirits to include regions / varietals, product / food pairing techniques, basic production, and service

Ability to manage multiple projects / priorities on tight deadlines and maintain a high level of quality output

Strong analytical, verbal, and written communication skills

Physical Demands

Physical demands with activity or condition for a considerable amount of time include sitting and typing / keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device

Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping

Critical nature of this job may require extended hours, overtime, and weekends

May require occasional lifting / lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action / EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and / or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.