Sales Enablement Program Manager
FortiveColumbia, SC, US4 days ago
Job type
- Full-time
Job descriptionDesign, deliver, and iterate role-based programs for sellers throughout the employee lifecycle (e.g., AEs, BDRs, CSMs, Solutions Consultants). Build capability frameworks that define what "good" looks like in each sales role. Develop and launch ongoing training programs that align with business initiatives (e.g., product launches, new pricing, competitive positioning). Create learning paths, playbooks, and guided learning experiences for sales reps and frontline managers. Ensure reps know how, when, and where to use sales content within their sales cycle (mapped to stages and buyer personas). Develop knowledge checks, role plays, simulations, and assessments to measure skills and competencies. Align closely with Revenue Leadership, Product, Marketing, Customer Success, Sales Ops, and Solutions Consulting to identify upcoming changes requiring enablement and support change management initiatives. Act as a strategic advisor to sales leaders on team development, training impact, and enablement needs. Partner with Ops to analyze performance metrics and use those insights to refine enablement programs. Using Daily Visual Management, define and track enablement KPIs such as ramp time, training completion, certification pass rates, productivity metrics, and post-training behavior change. Maintain PowerBI dashboards and executive-level reports to communicate impact and progress. Track engagement with learning content and identify where additional coaching or training is needed. 5+ years of experience in Sales Enablement, Sales Training, or Revenue Enablement roles, preferably within B2B SaaS or a complex, multi-product commercial environment. Proven track record of designing and executing enablement programs that drive measurable improvements in sales performance (e.g., win rates, ramp time, quota attainment). Deep understanding of sales methodologies and how to operationalize them through training and coaching. Demonstrated experience building role-based onboarding and continuous learning programs grounded in adult learning theory and enablement best practices. Strong project management skills with the ability to manage multiple priorities, stakeholders, and deadlines. Strong collaboration and stakeholder management skills; able to influence without authority across Sales, Marketing, Product, and Operations. Ability to use data and performance metrics to inform decisions, demonstrate impact, and drive continuous improvement. Excellent communication skills, both written and verbal, with experience creating and delivering content for sales reps and leaders. Experience working within a matrixed organization or shared services model. Familiarity with sales tech stacks (e.g., Salesforce, Outreach, ZoomInfo) and how to train effectively on their use. Knowledge of enterprise-level change management and enablement strategies. Bachelor's degree in Business, Communications, Education, or a related field; Master's degree or Enablement-specific certifications a plus.
Sales Enablement Program Manager
The Sales Enablement Program Manager will play a strategic and tactical role focused on empowering the sales organization with the skills, knowledge, tools, and resources needed to sell effectively. This role bridges training, onboarding, methodology, coaching, content, and performance measurement, with a deep focus on capability development and execution readiness.
Primary Role Responsibilities
1. Enablement Strategy & Methodology Ownership
- Define and implement a sales enablement strategy aligned with company goals, Win Zone GTM motions, and Value Selling sales methodology.
- Partner with Sales Leadership, Commercial Operations, and Product Marketing to identify capability gaps across sales roles, geographies, and functions.
- Establish a framework for sales training, coaching, and certification programs grounded in adult learning principles and role-based enablement.
2. Program Design & Execution
3. Cross-Functional Collaboration
4. Measurement, Reporting & Continuous Improvement
Qualifications
Required :
Preferred :
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Sales Enablement Manager • Columbia, SC, US
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