Senior Organic Social Specialist

The Social Media Specialist is a mid-level position on our Organic Social team.

In this role, you will be part of the team responsible for ideation, strategy, planning, and implementation of organic social media and influencer marketing initiatives across multiple social platforms for our clients.

You will extract insights from monthly performance reports to inform strategic recommendations for account  optimizations and future social media initiatives.

This team member works closely and cross-functionally to execute on high-impact social media and influencer marketing initiatives.

What You'll Do :

• Keep up to date on the best practices of the main social media channels, which content and approaches work on each and why Manage social and influencer strategy for a variety of clients owned organic  social channels ( Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Pinterest) Collaborate across all marketing teams to develop effective social media strategies and influencer marketing campaigns, delivering fresh ideas that meet the client’s business objectives Develop content marketing strategy plans, content calendars and process documents for assigned clients Create target audience personas backed by research Aid in the creation of creative briefs and work with the design team to produce a variety of organic social assets.

Conduct performance reporting, insight gathering, and provide  optimization recommendations (experience with Google Analytics preferred) Create valuable, original, relatable, timely, insightful, and memorable pieces of owned social content  in the following formats – longform, short form, and visual (photography, animated GIFs, memes, video, infographics) Collaborate with Organic Social team members to develop process as the team scales What You'll Bring :

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