B2B Marketing Director

B2B Marketing Director

Location : Northern California, Austin, or Seattle (Hybrid)

Reports to : Head of Marketing, Martindale-Avvo

Martindale-Avvo, part of Internet Brands, is the leading internet marketing company serving small and mid-sized law firms. Our award-winning legal marketing platforms (including Avvo, FindLaw, Martindale, Nolo, and Super Lawyers) connect millions of consumers with attorneys each month. We help our clients grow their practices through best-in-class digital marketing, lead generation, and client engagement solutions.

We are a fast-moving, high-growth business seeking a B2B Marketing Director who can bring both strategic vision and hands-on execution to lead marketing for two core business units. This role drives measurable impact in acquisition, retention, upsell, and brand leadership across our attorney customer base.

You will own the full marketing strategy and execution for two business units, guiding all attorney-facing communication to ensure consistency, clarity, and effectiveness. This includes lead generation, product marketing, customer lifecycle marketing, and go-to-market (GTM) execution for new and existing offerings. The role requires deep collaboration with Sales, Product, Customer Success, and other cross-functional teams to ensure alignment and maximize revenue impact.

You will act as both a strategic leader and a hands-on operatorable to direct high-level initiatives, while also rolling up your sleeves to execute and optimize campaigns. Your ability to navigate ambiguity and adapt to evolving external markets and technology are critically important. Success in this role means delivering clear revenue impact, strengthening our competitive position, and ensuring our clients fully understand and realize the value of their investment.

Key Responsibilities

Strategy & Leadership

• Develop and own the integrated marketing strategy for assigned business units, aligning with company revenue and growth objectives.
• Lead cross-channel demand generation programs (email, SEM, SEO, paid media, events, webinars, content) to deliver qualified leads and strengthen market presence.
• Oversee GTM planning for new products, feature releases, and service enhancements, ensuring alignment with sales and product priorities.
• Translate market insights, customer needs, and competitive intelligence into actionable marketing strategies.

Acquisition & Demand Generation

Customer Lifecycle Marketing

Product Marketing & Enablement

Analytics & Optimization

Team Leadership & Development

Qualifications

Core Competencies

This is a unique opportunity to make a direct, immediate impact on a growing business in a dynamic industry. You'll lead initiatives that shape our go-to-market approach, strengthen our competitive position, and directly drive revenue growth while working with a passionate, collaborative team.